About Zahyra
- Paid acquisition strategy (Meta, Google, TikTok, Amazon)
- Campaign setup, testing, and scaling
- Creative strategy and structured ad testing (UGC, hooks, messaging)
- Tracking and data reliability (GA4, GTM, CAPI, Shopify)
- Conversion optimization (landing pages, funnel performance)
- Product feed optimization (Shopping & Performance Max)
- International expansion and multi-market campaign management
Spanish
Native or bilingual
English
Fluent
German
Fluent
Experience
- FreelanceE-commerce & Performance MarketingSeptember 2018 - Today (7 years and 10 months)Prague, CzechiaSectors of expertise: E-commerce, marketplaces, hotels, tourism, lead generation- Media buying (Meta, Google, Sklik, Bing ads)- A/B testing- Marketplaces (Amazon, Kaufland)- Comparison websites- Content localization in main EU languages- Google Analytics 4- Google Tag Manager- Online marketing strategy
- SENS FoodsHead Of Online MarketingOctober 2020 - December 2023 (3 years and 2 months)
- Go Real TravelChief Marketing OfficerTRAVEL AND TOURISMJanuary 2019 - February 2020 (1 year and 1 month)Prague, Czechia- Definition of the Q2Q marketing plan, incl. budget, channels KPIs, timelines, and expected ROI- Hiring & Team management (PPC, SEO, Content, Designer)- Planning, development, and execution of marketing initiatives for B2C- Data analysis for channel performance optimation- Rebranding and full relaunch of the B2C website (from tech to content)- Mapping and rebuilding of the on- & offline customer journey- B2B: Acquisition and retention strategy, email marketing, webinars- Geos: USA, CA, AU, NZ, HK, SIN, UK
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Education
- BA in Marketing & PRUniversidad Rey Juan Carlos2010