About Yuanyuan
Commercial ecommerce and marketplace professional with 8+ years of experience driving international growth across the luxury and lifestyle sectors, as well as cross-border marketplace operations. Hands-on experience in channel expansion, partnership management,
commercial negotiations, and ecommerce operational optimization. Proven track record of leading and scaling digital sales channels from launch through to growth stage.
Chinese
Native or bilingual
German
Conversational
English
Fluent
Can work on-site
Munich (up to 50km)
Experience
- MoonRiseFounderRETAIL (SMALL BUSINESS)August 2024 - Today (1 year and 10 months)Munich, Germany
- Established and operated a cross-border business, overseeing product sourcing, import operations, and multi-channel sales (online & offline)
- Established wholesale network across five EU markets and launched EU e-commerce store via Shopify to enable D2C sales
- Built end-to-end EU operational framework integrating cross-border logistics, CRM systems, fulfillment operations and complete customerjourney processes
- Developed and executed EU seasonal marketing campaigns across D2C and wholesale channels, driving peak sales during Easter, Black Friday and Christmas
- CYBEX GmbHSenior Business Development ManagerE-COMMERCEDecember 2023 - May 2025 (1 year and 5 months)Munich, Germany
- Led market entry into Hungary and the UAE by launching localized e-commerce stores in close collaboration with cross functional stakeholders
- Launched wishlist programe & digital gift card initiatives, unlocking new sales streams and increasing repeat purchases by 7%
- Strengthened brand credibility by organizing a monthly multi-channel live-stream showcasing new designs and functionality, consistently generating direct sales per video
- Mytheresa GmbHSenior Business Development & Strategy ManagerLUXURY GOODSJanuary 2021 - January 2023 (2 years)Munich, Germany
- Developed and optimized international e-commerce growth strategies based on data-driven insights, driving full-funnel conversion
performance (traffic, acquisition, CRO and AOV), resulting in 30% YoY GMV growth, achieving a 30% YoY increase in revenue- Spreaheaded and established the Mytheresa flagship store on JD.com, collaborating with cross-functional teams for a successful launch and driving operational excellence
- Scaled ecommerce performance by leading integrated marketing campaigns supported by a seven-figure annual budget across owned and paid media channels (SEA, SEO, KOLs), as well as activation projects in collaboration with external agencies and cross-functional teams including Brand, Marketing, and Shop management teams
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Education
- Bachelor of EconomicsSouthwest University of Science & Technology2017Bachelor of Economics
- Exchange ProgramProvidence University2016Exchange Program