About Yassin
I am a German Content Manager, Copywriter, and Editorial Specialist. For over 6 years, I have worked with companies in the iGaming, SaaS, Real Estate and other sectors to improve their German content.
My work combines writing and optimization. As a copywriter, I create original German content, while as an editor, I restructure existing articles to meet SEO standards and connect with the audience. I focus on turning complex information into clear and simple copy.
𝗖𝗼𝗿𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗶𝗲𝘀:
• 𝗦𝗘𝗢 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗘𝗱𝗶𝘁𝗶𝗻𝗴: Writing original content and rewriting existing copy for better flow and SEO performance.
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Managing content pipelines and creating internal documentation, such as user guides for better consistency and onboarding.
• 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: Setting up Make and AI tools to assist the editorial process.
• 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀: Native German, Bilingual English, and a working knowledge of French.
German
Native or bilingual
English
Native or bilingual
French
Conversational
Arabic
Basic
Spanish
Basic
Remote only
Primarily works remotely
Experience
- ClickOut MediaGerman Content ManagerENTERTAINMENT AND LEISUREApril 2025 - March 2026 (11 months)Key Achievements:• Stabilized and improved search engine rankings for two primary websites since taking over management in November 2025.• Created a 120-page internal User Guide for Editors, covering all key workflows, tools, and best practices to support efficient onboarding & consistent quality standards.• Engineered an automation workflow using Make to streamline daily news production: Automated competitor scraping, German translation, and rewriting, delivering HTML-ready content—complete with SEO metadata and AI-generated visuals—directly to Google Docs for rapid WordPress publishing.Accountability:• Writing, editing & maintaining evergreen content (casino, crypto, iGaming)• Optimizing existing content• Applying internal linking strategies to enhance SEO & site structure• Using HTML within WordPress to ensure correct formatting & presentation of content• Publishing 8 news articles daily, including the creation of visual assets using Sora & Canva
- RealAdvisorSwiss German SEO & Content ManagerREAL ESTATEMay 2023 - Today (3 years and 3 months)• Writing, editing & maintaining Swiss German real estate content• Optimizing existing content• Applying internal linking strategies to enhance SEO & site structure• Using HTML within WordPress to ensure correct formatting & presentation of content• SEO localization of content from French into Swiss German
- HSOGerman Translator & CopywriterDIGITAL AND ITMarch 2023 - December 2025 (2 years and 9 months)• Localization of e-books, white papers, and blog articles about digital transformation and Microsoft Cloud solutions from English to German.• Developed internal glossaries to ensure consistent terminology across all communication channels.• Composed comprehensive guidelines for German translations and SEO content, enhancing overall content quality.
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Education
- Bachelor of ArtsDuale Hochschule Baden-Württemberg (DHBW)2016Bachelor of Arts (B.A.), BWL – International Business
- AuslandssemesterUniversity of California, Riverside2015Auslandssemester in Kalifornien