Description

Most organisations are sitting on untapped revenue.

Their partner networks exist but don’t perform — resellers who sell occasionally, alliances that look good on paper, channel programmes that absorb management time without generating meaningful returns. At the same time, go-to-market reach often stops at the direct sales layer, leaving new markets, segments, and solution opportunities underdeveloped.

Training and enablement are a good example: in many organisations they remain internal cost centres — while in others, they have become monetised, extended enterprise offerings that open up entirely new revenue streams and strengthen partner ecosystems.

The gap is rarely a product problem.

It’s a commercial architecture problem — missing structure, missing enablement, and missing the right incentive and GTM design to activate partners, open markets, and turn capabilities into revenue.

That’s where I come in.

Over 25+ years, I’ve worked with technology providers, training organisations, and enterprises to close that gap — building partner channels that scale into new markets, developing solution-led ecosystem plays, and designing extended enterprise learning models that generate revenue rather than consume budget.

Recent examples include:

•150% ARR attainment while building a DACH partner ecosystem from the ground up

•A multi million global enterprise umbrella contract

•Partner programmes operating across 100+ countries

If you’re expanding into new markets, launching new solutions, or looking to turn partner and learning ecosystems into real revenue drivers — I step in to design the structure, align the incentives, and make it deliver.

My mandates typically cover partner ecosystem strategy and activation, extended enterprise and academy model design, learning monetisation, and strategic account development — across DACH and EMEA, in English, German, and Italian.

Berlin-based. Available for interim and project engagements. If any of this resonates, let’s talk.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

GoodHabitz
Senior Partner & Alliance Manager
PUBLISHING
November 2024 - November 2025 (1 year)
Berlin, Germany
Built and professionalised the partner ecosystem for a leading European learning content publisher across EMEA — developing alliance strategy, partner lifecycle frameworks, and enablement programmes spanning multiple markets and languages.
The partner landscape spanned HR and L&D platforms, employee benefit providers, distribution partners, and extended enterprise learning deployments — a deliberately diverse ecosystem designed to maximise market coverage and reach end users through multiple commercial channels.
The role combined strategic architecture with hands-on execution: defining partner tiers, designing incentive structures, building enablement resources, and working directly with partners to accelerate time-to-revenue. This included establishing the commercial and operational foundations that allowed the ecosystem to scale — moving from ad hoc partnerships to a structured, repeatable partner programme.
The result was a measurably more productive and better-structured EMEA ecosystem — with stronger partner engagement, cleaner commercial frameworks, and a clear foundation for continued regional growth.
Partner Partner success Enablement Business development
Abbrivio/ & var. interim positions,
Business Development, Partner and L&D Manager
July 2013 - September 2013 (2 months)
London, England, United Kingdom
Various projects and interim management gigs, e.g. Director Global Learning Solutions, Partner manager and Alliance manager
Learning Management System Partnerships Alliances GTM Gotomarket
MOTOROLA SOLUTIONS,
Global Account Manager
November 2011 - June 2013 (1 year and 7 months)
Berlin, Germany
GAM for the full Motorola portfolio to Nestle, PMI, UN and others managing Account Managers in 87 countries