About Vlad
I help startups and growth-stage companies move faster with AI by building production-grade creative systems, automating content operations, and designing the infrastructure that makes scaling actually possible.
I run an AI-native creative agency working with brands across Western Europe. My day-to-day involves generative video pipelines, AI image production, motion design, and the automation workflows that sit behind them, built for real output, not demos.
Beyond the creative stack, I bring a business operator's lens: go-to-market strategy, sales infrastructure, investor materials, and partnership development across EMEA.
If you need someone who can both build the system and understand the business context it serves, that's the overlap I work in.
Romanian
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- UpShiftAI Creative DirectorDIGITAL AND ITJanuary 2024 - Today (2 years and 6 months)Building an AI-native creative agency delivering production-grade video, image, and motion design for brands across Western Europe with active clients in fintech, F&B, and e-commerce verticals.What I actually do:- Design and run end-to-end AI creative pipelines (generative video, product image generation, motion design) using Higgsfield, Seedance 2.0, and GPT Image 2- Build content automation systems that reduce production time and cost for content-heavy brands- Develop go-to-market strategy, sales decks, and investor-facing materials for early-stage companies- Manage delivery for Western European agency white-label partnerships across performance creatives and brand contentOperational across AI production, business development, and strategic ops with a background in finance and startup scaling
- CardantiCo-Founder & Head of B2B SalesJanuary 2020 - April 2022 (2 years and 3 months)Co-founded a smart business card startup from zero.- Built the business plan together with my partners, helped set up in-house production, and personally developed the B2B client base through direct outreach and relationship-driven sales.- Structured pricing models and commercial propositions tailored to each client segment- Built and managed direct relationships with B2B clients, handling the full sales cycle from prospecting to close- Defined product positioning and go-to-market direction in the early stage- Ensured delivery quality and customer satisfaction across all accounts
- ZoidPayGrowth ManagerMay 2019 - April 2022 (2 years and 11 months)Growth Manager at a crypto/fintech startup operating in EU. Responsible for marketing strategy and business operations during an early-stage scaling phase.- Developed and executed go-to-market initiatives across target markets- Managed B2B partnership development and marketing strategies- Supported investor & partnerships relations- Oversaw operational workflows across vendors, contracts, and cross-functional teams- Contributed to closing a partnership with a multi-billion dollar global asset manager
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Education
- Banking & FinanceMiddlesex University2019First year of BSc Banking & Finance. Left to pursue entrepreneurial opportunities full-time.
Certifications
- Capital Markets & Securities AnalystCorporate Finance Institute2021