Description

15 Years. Global Brands. Real Results.

I’m Victor Henriquez Morales – Creative & Marketing Director with 15+ years experience in branding, e-commerce, content, design and digital marketing.

I’ve worked with LOEWE, BOSS, Karl Lagerfeld, Armani, Burberry, Michael Kors, Patricia Pepe, Value Retail, Messe München and more – as a consultant, creative lead and brand strategist.

I help businesses develop magnetic brand identities, content strategies and digital campaigns that scale – across Shopify, Meta, Klaviyo, Google, HubSpot, TikTok & Instagram.

Whether you need a rebrand, launch strategy, e-commerce growth, or campaign ideation – I deliver clear concepts and sharp execution.

Typical project scopes:

• Brand Strategy & Positioning

• E-commerce Growth (Shopify / DTC)

• Creative Direction & Visual Identity

• Digital Campaign Concepts & Production

• Email Marketing Flows & Content Systems

• Social Media Strategy & Content Production

I’m based in Ibiza & Milan, working internationally with a limited number of clients.

If your brand needs energy, clarity and execution – let’s talk.

German / English / Spanish

Industry field of expertise

Languages

English
Native or bilingual
German
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Victor Morales S.L
Creative Director & Founder
October 2024 - Today (1 year and 8 months)
Ibiza Town, PM, Spain
"Design. Vision. Campaigns." Leading the labels Victor Morales and RestlessKids - rstlkds.com – full creative direction from collections to global positioning Leading all marketing – from brand strategy to campaigns, content, and performance Preparing international launches and digital-first rollouts
Creative Direction Brand Strategy Content marketing
Value Retail GmbH
Creative Director & Digital Consultant
January 2020 - January 2022 (2 years)
Germany
Directed campaigns and Influencer campaigns for Burberry, MCM, Ralph Lauren, Michael Kors, Coach, and Tod's +25% sales on peak days through bold digital influencer strategies Led full-scale marketing initiatives – from digital strategy to content
Creative Direction Content marketing Instagram Marketing Social media Brand content
FS Online Media Ltd.
Interim Marketing Director
January 2018 - January 2019 (1 year)
Majorca, Balearic Islands, Spain
Led brand development and full marketing for fitandshapebyscience.com – upfit.de Built a newsletter system email, ads, conversion optimization & Branding Managed B2B sales across Spain, Germany, Italy, France, and Switzerland
Social Media Strategy Brand Strategy Brand content Content marketing Digital Marketing

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Certified Graphic Designer
OfG School of Design
2016
Certified Graphic Designer
Tailoring & Fashion Design
Dahoam bei Leo Dirndl
2013
Tailoring & Fashion Design

Check out Victor's education

Victor Henriquez Morales

Brand Consultant & Creative Director - DE/EN/ES

About Victor

15 Years. Global Brands. Real Results.

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