Skill set
Industry fields of expertise
Veronika in a few words
Innovative and versatile professional with extensive international marketing experience within competitive business environments, offering support in the following business areas:
Marketing Strategy
Event Management
Field Marketing Strategy
Digital Marketing
Content Strategy
Brand Management
Co-branding
Partner Marketing
New Business Development
Product Marketing
Go-to-Market.
Analytical strategist skilled in successfully implementing processes that enhance organizational initiatives through growth-oriented campaigns that deliver significant returns. Collaborative communicator focused on building relationships and promoting synergy across business lines.
Proven track record of leading complex projects from inception through completion. Passionate for creating new programs that identify areas of opportunity and exceed expectations.
Experience
- HashiCorp GmbHEvent & Field Marketing Manager B2BSOFTWARE PUBLISHINGMarch 2024 - August 2024 (6 months)München, Germany
- Defined the best strategies and tactics to help generate pipeline and drive engagement in the region to meet targets.
- Implemented marketing campaigns and activities that drove the most effective results in the region spanning across events, ABM, direct mail, partner marketing.
- Leveraged analytics and tools to present and interpret regional campaign results and implemented optimisations at the program level.
- Managed regional field marketing budget.
- Onboarded vendors following the procurement and legal processes, got invoices paid and reported on expenses.
- Collaborated closely with a distributed sales team and across geographically dispersed marketing teams and subject areas.
- Used outstanding interpersonal skills to comfortably engage in a range of environments from a C-level executive dinner to chatting with practitioners at conferences.
- Coordinated, led, and completed multiple marketing campaigns concurrently.
- grow2beFounder I Marketing & Business Strategist for Creative Entrepreneurs & ArtistsCONSULTING & AUDITSSeptember 2020 - Today (4 years and 10 months)München, Germany
- Founded an international brand grow2be supporting creative entrepreneurs and artists to thrive on their unique set of capabilities, talents and strengths.
- Set up business KPIs, budget planning & reporting to achieve marketing & business objectives.
- Defined and implemented marketing and sales strategies & tactics.
- Crafted and executed on editorial content and calendar.
- Created a brand story & brand attribute.
- Banking CircleMarketing ManagerBANKING & INSURANCEApril 2022 - October 2022 (7 months)München, Germany
- Set up a global marketing strategy.
- Drove marketing programs to support sales revenue targets.
- Led PR & content marketing activities for APAC and DACH region to raise brand awareness.
- Defined compelling messaging and developing innovative content to engage different target audiences.
- Managed Banking Circle’s presence at the international events for FinTechs and banks.
1 recommendation
FB
Federico Bozzo recommend Veronika
24/02/2022
Me and Veronika were long colleagues at Telefónica Germany in different departments, but also due to the “open-space” culture in our company I could experience her in her daily job as a very competent, dynamic, and easy-going person. Needless to say, that her very empathic and compassionate character in relationships with colleagues and partners contributed to a very positive and fruitful atmosphere at work, moreover on the professional side her business & marketing experience and the related competences are very wide, and she actively contributed to several projects aiming to constantly achieve a better business positioning for Telefónica Germany. After the positive experience at Telefónica Germany she took up a challenge from a full-time employee to an entrepreneur and a business owner. In this new role she developed a concept called “grow2be” which is a bridge between business and art… I personally find this concept very fascinating, and I have no doubt at all that Veronika, due to her competences and strong personality, is the right person for it.
Education
- Bachelor of Arts in German StudiesUniversity of Ljubljana, Faculty of Philosophical Sciences1999Thesis: The Culture of Youth Work in Germany in Comparison to Slovenia and Austria German Language & Literature, Translating, Interpreting, Writing
- Master of Science in Economics, Summa Cum LaudeUniversity of Ljubljana, Faculty of Economics2005Thesis: Co-Branding as a Marketing Strategy of an International Company Marketing, Internationales Marketing, Branding, Co-Branding, Product Marketing, Go-to-Market Strategy
Certifications
- SCRUM MasterMunich, Germany2017