About Verena
Independent digital transformation consultant with a focus on telecommunications, CRM platforms, and end-to-end customer lifecycle processes.
Over 10 years of experience across digital, marketing, CRM, and process environments, with a strong focus on large-scale transformation programs in telecom and SaaS contexts.
I support organizations in structuring and delivering transformation initiatives across marketing, sales, and operations — particularly in complex environments where processes, systems, and stakeholders need to be aligned.
My work includes Lead-to-Cash and Order-to-Cash transformations, CRM implementations, and the design of customer lifecycle and customer journey concepts within broader transformation programs.
I have experience working in large-scale program environments involving multiple stakeholders, system integrators, and delivery streams, contributing to structured execution, stakeholder alignment, and delivery quality.
Domain focus includes telecom and FTTX environments, including greenfield operator setups and transformation programs.
I combine business process understanding, customer-centric thinking, and structured delivery — ensuring that transformation initiatives are translated into executable solutions and delivered in real project environments.
German
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km)
Experience
- valantic mm1Senior Business Consultant / Quality & Delivery CoordinationTELECOMMUNICATIONSFebruary 2023 - May 2026 (3 years and 3 months)Consulting role within a large-scale FTTX transformation program focused on Salesforce Communications Cloud and customer lifecycle transformation.Responsibilities• Contribute to end-to-end Order-to-Cash transformation and process digitalization• Manage business requirements, backlog priorities, and process deliverables• Align business stakeholders, IT teams, and implementation partners• Coordinate delivery across multiple workstreams and dependencies• Contribute to customer journey and customer lifecycle design• Support test management, quality assurance, and release readiness• Act as key interface between business, IT, and delivery teams
- valantic mm1Business Consultant / Stream Lead Marketing & SalesTELECOMMUNICATIONSAugust 2021 - May 2023 (1 year and 9 months)Consulting role within a greenfield FTTX transformation program focused on the launch of a new fiber network operator and the implementation of CRM-driven customer lifecycle processes.Leading the marketing & sales stream, coordinating delivery across business, IT, and implementation partners.Responsibilities• Lead the marketing & sales stream, coordinating delivery across stakeholders and project teams• Define Lead-to-Cash processes and customer lifecycle flows• Design customer journeys across acquisition and onboarding• Support CRM and marketing automation implementation (Oracle CRM, Oracle Eloqua)• Translate business requirements into CRM and process-related solutions• Manage backlog priorities and delivery planning within the stream• Align business stakeholders, IT teams, and implementation partners
- ZoiMarketing Strategy & Partner EnablementDIGITAL AND ITOctober 2018 - August 2022 (3 years and 10 months)Barcelona, SpainWorked in a SaaS and consulting environment supporting product positioning, portfolio alignment, and go-to-market initiatives during a period of international growth and company integration.Responsibilities:• Contributed to SaaS product and service positioning across international markets• Supported portfolio alignment and market positioning during company integration activities• Led partner campaigns and co-marketing initiatives with technology partners including IBM, AWS, Google Cloud, and SAP• Managed partner marketing budgets and related campaign activities• Supported go-to-market initiatives and commercial positioning efforts• Aligned marketing activities with business growth and strategic objectives
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Education
- Continuing Study Program (CSP), CX & New Media DesignIED Spain2018Continuing Study Program (CSP), CX & New Media Design
- Bachelor of Arts (B.A.)SRH Berlin School of Design and Communication2012Bachelor of Arts (B.A.)