About Vera-Magdalena
I'm a brand and content marketing specialist with 9+ years at German consumer brands including bonprix, Fielmann, and About You. I combine strategic brand thinking with hands-on content expertise – developing campaign concepts, briefing agencies, managing budgets, and creating content that connects with audiences at scale. Whether it's a 360° ATL campaign or a high-performing newsletter channel, I bring both the overview and the detail.
German
Native or bilingual
English
Fluent
French
Basic
Remote only
Primarily works remotely
Experience
- bonprix Handelsgesellschaft mbH,Brand Marketing SpecialistJanuary 2024 - Today (2 years and 6 months)Hamburg, Germany• • Full end-to-end responsibility for six integrated 360° brand media productions, across strategy, agency briefing, creative development, media planning, and execution• • Developed and implemented brand and communications strategy based on market, trend, and competitive intelligence, ensuring consistent CI/CD execution across all touchpoints• • Translated post-campaign performance data into strategic recommendations for senior leadership, informing future brand investment decisions
- bonprix Handelsgesellschaft mbH,Digital Content Marketing SpecialistSeptember 2018 - December 2023 (5 years and 3 months)Hamburg, Germany• • Owned the email and newsletter marketing channel end-to-end• • Continuously optimized newsletter performance through KPI-driven content strategy and A/B testing along the full customer journey• • Led cross-functional content marketing projects across interdisciplinary teams, including sustainability communication and CI/CD rollout• • Drove the strategic evolution of the internal CMS platform, improving editorial workflows and content quality
- Conleys Modekontor GmbH,Content ManagementApril 2018 - August 2018 (4 months)Hamburg, Germany• • Planned and coordinated print campaign production, managing timelines and content delivery across seasonal catalogue cycles
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Education
- B.Sc. Business Information ManagementUniversity of Augsburg2015B.Sc. Business Information Management
- Lateral Leadershipoffstandards GmbH2022Lateral Leadership