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Malt Strategy
Tomasz StasiakTS

Tomasz Stasiak

Performance Marketing Lead

€400/day
Berlin, DE
8-15 years
Google AdWords
Google Analytics
Facebook Marketing
Meta Ads
Paid Social

Average response time: 1 hour

About Tomasz

  • Polish

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Can work on-site
Berlin (up to 50km)

Experience

  • Freelance
    Marketing & E-commerce Growth Consultant
    November 2024 - Today (1 year and 8 months)
    Berlin, Germany
    • Continued work on growth projects for the Vision Healthcare Group brands: subscription models, native advertising, TikTok, SEO/GEO, CRO, and a framework for META creative testing within the post-Andromeda environment
    • Led project management for the relaunch of the Bärbel Drexel and VitaminExpress online stores, as well as brand rejuvenation—the scope encompassed platform development, information architecture, UX, creative work, and the platform relaunch.
    • Led the AI ​​tooling strategy for E-Pharma: evaluation and integration of LLM-based solutions into campaign workflows, creative production, and content workflows.
    • Consulting on market scope and acquisition opportunities for private equity investors.
    Paid Social Meta Ads Facebook Marketing Google AdWords TikTok Ads
  • Vision Healthcare Group
    Growth Acceleration Lead
    February 2024 - October 2024 (8 months)
    Munich, Germany
    • In-house growth and branding consultant for the DACH brand portfolio
    • Reshape and executed new customer aquasition strategy across SEA, Shopping, META, Influencer and Amazon aligned to target CAC and CLV.
    • Incrementality tests for more efficient budget allocation
    • Managed media spend of up to €300K/month.
    • Mentored and upskilled Performance Marketing Managers across the portfolio.
    • Headline result: Reversed a −30% YoY trend in new-customer acquisition to +12% growth in six months, with a +10% uplift in new-customer AOV.
  • Sunday Natural Products GmbH
    International Business Lead
    October 2021 - June 2023 (1 year and 8 months)
    Berlin, Germany
    • Owned growth across Sunday Natural's international portfolio (FR, AT, CH, BE, VN), reporting directly to the CEO.
    • Built and led cross-functional team of 15 across performance marketing, CRM, SEO, influencer, and PR
    • Directed multi-channel acquisition strategy across SEA, Paid Social, SEO, CRM, Influencer and PR
    • Partnered with Product and Tech on tracking, attribution, and GA4 implementation for new markets
    • Headline result: +40% YoY net revenue growth at sunday.fr under strict ROAS/CAC targets and a conservative discount policy.
Check out Tomasz's experience

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Education

  • Master of Political Science
    Opole University
    2011
    Master of Political Science
  • Bachelor of Political Science
    Opole University
    2009
    Bachelor of Political Science

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