Tobias N.

Hi, I’m Tobi

a Berlin based freelance Creative Director.

I’m a copywriter, concepter and all sorts of creative problem solver by day. And sometimes an art director by night. I have +12 years of experience and I picked up some Cannes gold lions along the way.

My background is in classic advertising, but I work comfortably across today’s landscape — from campaign thinking to ideas that can live and evolve across channels. I enjoy building concepts that are not just one-offs, but can scale into platforms, content or cultural moments.

I’ve worked on everything from punchy headlines and film scripts to digital-first ideas — like creating a Minecraft library for Reporters Without Borders to bypass censorship. I’m particularly drawn to work that earns attention, sparks conversation and has a life beyond paid media.

I’m fluent in both German and English and used to collaborating with different disciplines — strategy, design, social, production — to turn ideas into something real.

If you’re looking for a Creative Director or copy-led thinker to help shape ideas, campaigns, social content or adaptable brand platforms, feel free to get in touch.

Portfolio: tobiasnatterer.com

I also optionally work as a team with Art Director Sandro Heierli.

“Sandro Heierli and Tobias Natterer shine through their empathy, passion, incredible collaboration and communication skills, creative excellence with a proven track record of success, and dorky sense of humour. One of the best creative teams I have ever had the privilege to work with.”

— Diana Sukopp, CCO, DDB Group Germany

Agencies I’ve worked with:

Thjnk, BBDO Berlin, BBDO New York, Heimat Berlin, DDB Germany, Molle&Korn, GUD

Brands:

Volkswagen, Reporters Without Borders, Volksbanken, Das Handwerk, Vattenfall, Kaufland, Smart, Postbank, Deutsche Bahn, DHL, Audi, Bifi, Douglas, STIHL ...

Looking forward to my next challenge ...