About Tobias
- Strategieberatung für Digital Commerce & DTC
- Entwicklung und Skalierung digitaler Geschäftsmodelle
- Marktplatz-Setups & Plattformstrategien
- Optimierung der Customer Journey & User Experience (CX)
- Performance Marketing & kanalübergreifende Wachstumsstrategien
- CRM-Strategien & Marketing-Automatisierung
- Entwicklung und Integration von MarTech-Architekturen
- Data & Analytics: Datenstrategie, KPI-Frameworks, Analysemodelle
- Führung & Coaching agiler, crossfunktionaler Teams
- Produktstrategie & Business Alignment zwischen Fachbereich und Technologie
- Go-to-Market-Strategien für digitale Produkte und Plattformen
- Change Management & digitale Transformation
- Projektleitung und Stakeholder-Kommunikation auf C-Level
- Organisationsentwicklung im digitalen Kontext
German
Native or bilingual
English
Fluent
Experience
- SelbstständigDigital Commerce AdvisorMay 2024 - Today (2 years and 1 month)
- Support businesses with data-driven e-commerce strategies and digital marketing solutions.
- Develop omnichannel approaches to enhance conversion rates and customer loyalty.
- Implement innovative technologies delivering measurable business outcomes.
- Red Bull GmbHHead of DigitalE-COMMERCEOctober 2022 - May 2024 (1 year and 7 months)
- Led global digital commerce transformation, integrating data, Al, and automation for scalability.
- Managed P&L and budgets, optimizing paid media, platform operations, and technology.
- Developed innovative strategies, strengthening market position and digital competitiveness.
- The Social Chain AGHead of Technical ProductApril 2021 - October 2022 (1 year and 6 months)
- Led technical product strategy, scaling platforms with API-first architecture and integrations.
- Implemented innovations to enhance personalization, automation, and conversion.
- Managed cross-functional teams to drive strategic digital initiatives with measurable impact.
Recommendations
Be the first to recommend Tobias
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- --2011