About Timo
I am an analyst with extensive best practice experience in marketing and CRM, both with hands-on programming experience and experience as internal consultant, team lead and mentor.
In the past years as Sr. Manager Global Customer Lifecycle Analytics & Data Science at PayPal I advised key executive stakeholders on shaping a data-based, customer-centric multi-channel marketing and CRM strategy.
My responsibilities included delivering general data-based insights for marketing and CRM as well as designing and implementing experimentation set ups to measure and compare actual incremental impacts of various marketing and CRM strategies.
In collaboration with marketing and engineering teams all these efforts converged in creating a framework that allows for an optimized data-driven, customer-centric marketing and CRM communication.
Using data to drive customer-centric, highly automated communication is my passion. I now want to apply my experience and knowledge to further projects.
German
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- PayPalSr. Manager Global Customer Lifecycle Advanced Analytics & Data ScienceBANKING AND INSURANCEJune 2013 - September 2022 (9 years and 3 months)Berlin, GermanyConsulting and mentoring in marketing and business analytics Development and application of analytical techniques and (data science) models for seizing business opportunities and solving business problems with a focus on the customer lifecycle- Analysis of effectiveness and performance of marketing campaigns and business programs, conversion metrics analysis, experimentation design- Application of data science techniques, design and development of data science models like regression models, decision trees, machine learning, clustering, time series analysis etc.- Funnel analytics, customer velocity & value analytics and various ad hoc analyses to support business deep dives, business insights- Collaboration in infrastructure projects to improve measurement, reporting, targeting possibilities and experimentation setup- Experience in managing a team of 7 analysts and 6 contractors across Europe to advise regional marketing teams, B2B & B2C lifecycle teams, marketing channel teams and European leadership team
- Rocket Internet, Mobile.de, eBay, PayPal etc.FreelancerE-COMMERCEJune 2010 - June 2013 (3 years and 1 month)Berlin, Germany- Marketing analytics consulting and CRM projects- Interim management marketing analytics- Development of prediction models to optimize targeting- Segmentations based on cluster analyses- Business analytics
- eBayHead of Database MarketingE-COMMERCEOctober 2006 - June 2009 (2 years and 8 months)Berlin, Germany- Campaign selection and analysis- Data mining- Predictive modeling- Segmentations
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Education
- Diplom-Kaufmann, BetriebswirtschaftFAU Erlangen-Nürnberg1992Diplom-Kaufmann, Betriebswirtschaft
- Master of ArtsWayne State University1989Master of Arts (MA), Economics