About Tea
Most brands don't have a design problem. They have a consistency problem.
Assets go off-brand. Production scales faster than oversight. The brand guide exists — but nobody's enforcing it at the output stage.
That's exactly where I work.
I'm a Brand Guardian: a freelance art director who steps into established brands and makes sure every visual asset is pixel-perfect, on-brand, and delivered fast. I've done it for GWM ORA's German market launch (4,500+ vehicles sold in year one) and Escada across 80 countries and 600 retail locations.
My edge: 4 years of AI-powered production workflows (Midjourney, Flux, Adobe Firefly) — agency-level quality at twice the speed.
Based in Munich. Work in English.
Croatian
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Munich (up to 50km)
Experience
- grafiqum.ioArt Director & Brand Consistency SpecialistSeptember 2012 - Today (13 years and 9 months)Munich, Germany– Brand VQA & Consistency: Maintaining visual integrity across all assets and channels for international clients — digital, social, OOH, print.– AI-Powered Production: Delivering high-volume asset production using Midjourney, Flux, and Adobe Firefly workflows at 5x standard speed.– Brand Identity: Building and implementing complete visual systems from logo to full brand guidelines.
- Great Wall Motor DE (GWM ORA)Lead Art Director — Brand VQA & Launch CampaignsAUTOMOBILEMarch 2022 - January 2024 (1 year and 10 months)Munich, Germany– Led visual QA across all German market assets for the ORA EV launch — digital, social, OOH, and broadcast. 4,500+ vehicles sold in year one.– Spearheaded the "Electric. But Different." campaign, managing brand consistency from Mega-Light OOH posters to targeted social conversion ads.– Coordinated internal teams, external agencies, and freelance designers to deliver pixel-perfect outputs across all touchpoints.
- ESCADA SEArt Director — Brand & EditorialFASHION AND COSMETICSSeptember 2016 - April 2020 (3 years and 7 months)Munich, Germany– Art directed SS19 global campaign with Rita Ora as brand ambassador — distributed across 600 retail locations in 80 countries.– Managed full-cycle content production for international e-commerce, retail, and wholesale partners, including Zalando, Breuninger, and Amazon.– Delivered visual assets for Escada's 40th Anniversary Show at NYFW and 3 Paris Fashion Week presentations.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Certificate in Full Stack Web DevelopmentLe Wagon Bootcamp, Munich2021
- BA in Visual Communication DesignDesign Department, University of Split, Arts Academy, Croatia2015