Description

Hello & Welcome!

I’m a freelance consultant specializing in marketing, innovation, and brand strategy, with 15+ years of experience across industries such as pharma, automotive, manufacturing, internet, and consumer goods. I work as a (senior) project manager, team lead, and senior consultant, helping brands navigate transformation and innovation.

🚀 My expertise includes:

Brand strategy & rebranding – Positioning brands for long-term success
Marketing innovation – Creating future-proof campaign architectures
Digital & content strategies – Optimizing processes & audience engagement
Digital transformation – Driving change through tech-driven marketing solutions
Troubleshooting & team leadership – Structuring and guiding high-performing teams

I’ve worked with global brands like e.g. Accenture, Audi, eBay, Google, Unilever, Beiersdorf, and IKEA, supporting them in sharpening their brand identity, optimizing marketing processes, and leading strategic transformations.

As a lecturer & consultant, I share my knowledge on branding, marketing transformation, and digital strategy, helping companies differentiate and stay ahead of the curve.

My colleagues and clients describe me as:

Solutions-oriented & analytical
Highly organized & complexity-loving
Creative, design-savvy & hands-on
Always positive & future-focused

💡 Let’s connect and explore how we can create bold, innovative brand experiences together! Feel free to visit my website for a complete reference overview:

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Native or bilingual
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freiberuflich
eBay Deutschland GmbH - Brand Lead (Freelancer)
E-COMMERCE
May 2022 - Today (4 years and 2 months)
Strategic development and implementation of 360° campaigns with the respective advertising agencies.
Marketingstrategie Marketing- & Kommunikationsplanung Digitales Marketing Strategie Branding
Freiberuflich
Freelancer I Marketing Specialist I Consultant
June 2017 - Today (9 years and 1 month)
Marketing Director / Client Service Director / Account Director / Project Manager for industry and agencies for clients like e.g. AUDI, IKEA, Google, RMSK, Unilever, Beiersdorf, Kolle Rebbe, Jung von Matt and many more. Focus: Consulting, Team Lead, Building & Development, Brand Strategy, 360° campaigning, Online Marketing, Social Media Marketing for companies and agencies.
Social Media Marketing Marketingstrategie Marketing director Marketing- & Kommunikationsplanung Online Marketing
Freiberuflich
Clue One GmbH - Creative Consultant (Freelancer)
August 2022 - February 2023 (6 months)
(Strategic) development of global campaigns together with the respective advertising agencies, freelance creatives, implementation and development of new brand identities, team lead and management of creative taskforces, Translation of strategy into creation & storytelling