About Tanguy
I help B2B startups (Series A+) scale by building brand, content & growth strategies that drive pipeline and positioning. With 8+ yrs in tech, I’ve led rebrands, built teams & launched thought leadership programs.
• Rebranding & Positioning: Led global rebranding at Forto (from freight forwarder to supply chain tech brand) and at Capmo (aligned with new ICP and upmarket strategy).
• Thought Leadership & Content Marketing: Built editorial roadmaps including industry studies and expert-driven formats to strengthen market positioning.
• Event Marketing & Community Building: Developed event brands like “KONKRET” with 450+ attendees and built expert communities.
• Pipeline & Revenue Impact: Increased marketing-sourced revenue contribution to 50%; implemented account scoring with Sales to improve efficiency.
• Team Building & Leadership: Built andLed cross-functional teams (Content, Events, PR, Creative) and managed external agencies and contractors.
German
Native or bilingual
English
Fluent
French
Native or bilingual
Can work on-site
Berlin (up to 50km), München (up to 10km)
Experience
- CapmoHead of Brand Marketing & CommunicationMay 2022 - Today (4 years and 1 month)Berlin, Germany
- FortoExpert Lead Brand Marketing & CreativeJuly 2021 - April 2022 (9 months)Berlin, Germany
- FortoSenior Creative ManagerJune 2019 - July 2021 (2 years and 1 month)Berlin, Germany• Defining the brand, brand story and brand identity, everywhere it lives• Empowering inbound demand generation and sales enablement, drove thought leadership• Increasing brand awareness, engagement, and affinity via advertising, branded content/experiences• Building an internal creative and production studio – developing processes, capabilities, and resources to support the business• Spearheading the organization's global brand and website relaunch• Leading creative, design, and content development of Luft & See, the company's first customer event• Selecting and directing creative, digital, and production agency partners and contractors
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Education
- BBAESSEC Business School2016
- Bachelor in Business Administration, Business Administration and Management, GeneralHigher School of Economics2015Bachelor in Business Administration, Business Administration and Management, General