Description

I build and clean up CRM systems, mostly in HubSpot. My family runs a hardware and paint business in Lucknow India, and the first system I built for them replaced a customer follow-up process that ran entirely on memory, I added purchase-frequency segmentation and automated reminders, and revenue went up in over ten months. That result is what convinced me this was worth specializing in.

From there I moved into HubSpot specifically, setting up lead-scoring and follow-up automation for a paints and chemicals company, which pushed qualified leads up 12%. In Cologne, I got the chance to do similar work for a consulting client, landing pages, email workflows, campaign tracking. Alongside that, my Master thesis (International Management, Hochschule Fresenius) focused on CRM data architecture, which is the structural theory behind the same problem I'd been solving hands-on the whole time.

Where I'm most useful: HubSpot portals that grew without a plan. Usually that means duplicate contact records skewing your reporting, workflows that fire in the wrong order or contradict each other, and property fields nobody can explain anymore because three different people set them up for three different reasons. Untangling that isn't just deleting duplicates, it's figuring out which process the mess was actually trying to support, then rebuilding the data model so it holds up as the business grows.

I'm new to freelancing specifically, so I won't pretend I've run dozens of these projects. The HubSpot experience itself is real, and I'd rather start with a smaller audit or cleanup and do it properly than take on more than I can back up.

Based in Cologne, open to remote or in-person. English fluent, German at B2.

Industry field of expertise

Languages

English
Native or bilingual
German
Fluent
Urdu
Native or bilingual
Hindi
Native or bilingual

Workplace preferences

Can work on-site

Cologne (up to 50km)

ATES Consulting Group
HubSpot CRM & Marketing Automation Consultant
March 2024 - July 2024 (4 months)
Cologne, Germany
Built two HubSpot landing pages for distinct buyer personas (CEO/Buyer and End User), including CTAs, form logic, and SEO integration increasing inbound lead capture for the client.
Set up email workflows and newsletter sequences in HubSpot with performance tracking and campaign analytics reporting for the client.
Coordinated with external partners and contributed to Google Ads and Meta Ads integration strategy for unified campaign reporting and existing-customer marketing analysis.
Presented implementation results and recommendations to ATES leadership and academic supervisors at mid-term and final presentations.
Hubspot Email marketing Marketing Automation Lead generation Data analysis
Hochschule Fresenius International Office
International Student Onboarding Research
September 2023 - January 2024 (4 months)
Cologne, Germany
Conducted a survey with 80+ international students - identified accommodation, language, and social integration as the primary onboarding challenges.
Developed recommendations for a bilingual communication strategy and presented findings to the student union (AStA).
Conceptualised, filmed, and edited a campus tour video in compliance with GDPR regulations.
Data analysis Project Management
Bharat Hardware & Paint
Operations Coordinator
April 2022 - February 2023 (10 months)
Lucknow, Uttar Pradesh, India
Built a customer follow-up system from scratch: introduced segmentation by purchase frequency and automated reminders, resulting in 25% revenue growth over 10 months.
Increased customer retention by 15% through systematic logging of all touchpoints and automation of renewal follow-ups.
Optimised order handover processes between sales, warehouse, and fulfilment, reducing delays by 20%.
Managed 3 staff (sales and service) and worked directly with 40+ B2B clients including contractors, wholesalers, and retailers.
Data analysis Process facilitation Lead generation customer service Project Management