About Svetlana
English
Fluent
German
Fluent
Polish
Fluent
Ukrainian
Native or bilingual
Russian
Native or bilingual
Experience
- Olvia-FarmChief Commercial OfficerPHARMACEUTICALS INDUSTRYNovember 2020 - March 2022 (1 year and 4 months)Zaporizhzhya, UkrainePreparation and control of sales plans; Implementation of financial and economic activities; Accounts receivable control; Management of the sales team (selection, training, development of a motivation system); Budgeting (Budget creation); Strategy development and extension for the key clients in the assigned territory. Determining of the potential customers base in a assigned channel. Setting business goals, action plan for each key client developing and ensuring its implementation. Providing of negotiating and agreeing on the terms of cooperation with the networks: involving of new networks; preparation and conduct of a negotiation company, interaction with the decision managers. Negotiations on the matrices expansion and optimization: preparation and providing of contractual work; control over the fulfillment of contractual obligations (efficiency assessment, compliance with conditions, return of receivables); work with product categories of customers, analysis of activity of competitors and networks. Work with network clients: analysis and planning; assortment matrix management; input/output/rotation. Listing of new products; pricing, tracking the price level of customers and competitors' offers; promotional support: development, planning, implementation and performance evaluation; receivables management.Implementation of the sales plan for attached customers, increasing the share in the attached region. Control of key client's activity: coordination of deliveries, marketing promotional activities, special projects. Monitoring the fulfillment by networks of the terms of a direct marketing agreement. TM events and inventory control; control of the following of planogram and assortment matrix; budget distribution control; control of ensuring the quality implementation of commercial conditions; receivables control. Analytical reports preparation; outlook and fact of customer sales by assortment positions on a each monthly.
- Expert-PharmaSenior Regional Sales Development ManagerPHARMACEUTICALS INDUSTRYOctober 2019 - January 2020 (3 months)Dnipro, UkraineWITH Startup. Introducing a new line Active food supplements (BAA) on the pharmaceutical market of eastern Ukraine. Recruitment, coaching, and management of teams of medical representatives in the Zaporizhzhia, Odesa, Mykolaiv, Kherson, and Kirovohrad regions. Successful promotion in accordance with the development strategy.
- Ananta Medicare Ltd & Angelina sw LtdSpecialist in Relations with the Medical CommunityPHARMACEUTICALS INDUSTRYSeptember 2018 - October 2020 (2 years and 1 month)Zaporizhzhya, Ukraine- Advertising the company's products to pharmacies and pharmacy chains, and information lobbying to medical specialists;- Support communication with pharmacy chain managers (balance sheets, deadlines) and negotiations at the LDA level (decision makers);- Introduction of new medicines (opening of cards, loading of the first delivery) in the chains Rogers, Aqua-Vita, Magnolia, Primula, MedfarmHolding, Arnika, Mriya-Pharm;- Marketing agreements with regional chains (Rogers, MedpharmHolding, Aqua-Vita, AEK, Pygmalion, Primula, Skif-Pharm, Mriya-Pharm, Arnika, Eko-Ilich, Pharmacia Mariupol, Pharmacia Zaporozhye).- Coaching of new employees in the Dnipropetrovsk region (Zaporizhzhya, Mariupol, Dnipro);- Representation of the company at scientific conferences. Independent participation and Presentation of the company (presentation of the report) at the scientific-practical conference "Sea Breeze 2019" in May 2019 in Mariupol As a result of the conference - acquaintance and partnership with the leaders of Donetsk / Luhansk regions (V.N.Khomenko - Head of Department of Pharmacy DNMU, Professor, Doctor of Pharmaceutical Sciences, CEO of a / c Arnika).- as well as the tasks of a medical representative (visiting activity, fulfillment of the sales plan...)
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Education
- Degree Master'sInterregionale Akademie für Personalmanagement (IAPM)2021Master-Abschluss, Management und Unternehmensführung. Master-Abschluss in Management von Unternehm /Fernstudium- GPA: 87%.
- Weiterbildung im Richtung Fachärztin. Spezialisierung - Orthopädie ur Traumatologie (Unfallchirurgie).Staatliche Universität für Humanmedizin, Saporischschja, Ukraine.2012Weiterbildung im Richtung Fachärztin. Spezialisierung - Orthopädie ur Traumatologie (Unfallchirurgie).
Certifications
- Key account management (KAM)"MedRepStart Academy"2019
- Mastering the 5 P’s of Marketing: Strategy & ImplementationMoscow State Institute of International Relations (MGIMO). Based on the Coursera platform2020