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Sven MuellerSM

Sven Mueller

Interims Manager - eCommerce / Digital Marketing

€1,400/day
Kamp-Lintfort, DE
15+ years

Average response time: 1 hour

About Sven

A good manager builds a setup that runs without them.

For 15 years, I have led eCommerce and digital teams across international markets—at the intersection of growth, brand, and operational execution. I have built and led cross-functional hybrid/remote teams, delivered growth strategies across Europe and EMEA, and served as a trusted sparring partner to senior leadership—driving measurable results.

My expertise spans DTC and B2B, performance marketing, digital platforms, and end-to-end customer experience, with a clear focus on sustainable, customer-centric growth.

Stephan Huber –
General Manager
@ Shoes For Crews Europe (2017-2023)

"Sven quickly identifies the key levers in eCommerce and executes them with discipline—backed by clear C-level communication in an international environment. In less than two years, he turned the business from low single-digit growth to nearly 40% growth, including triple-digit growth on Amazon."
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Kamp-Lintfort (up to 50km)

Experience

  • SM-DC
    CEO, FOUNDER
    January 2026 - Today (5 months)
    • Website, Testimonials & Services:
    • Partnering with startups, SMEs and enterprise teams to accelerate profitable growth across digital commerce
    • Providing interim / fractional leadership (e.g., Director eCommerce/CMO/CDO): target operating model, prioritisation, team & agency steering, KPI governance.
    • Driving end-to-end eCommerce transformations from strategy and roadmap to execution across DTC, marketplaces, CRM/lifecycle, performance marketing, CRO and analytics.
    • Designing and delivering workshops and enablement: strategy sprints, unit economics & KPI reviews, operating model design, leadership coaching.
    Change and Transformation Management Workshops Facilitation E-Commerce Branding Interim Management
  • SHOES FOR CREWS EUROPE LTD
    DIRECTOR ECOMMERCE
    November 2022 - June 2025 (2 years and 7 months)
    Shannon, Ireland
    • Held full P&L responsibility for the European eCommerce business, managing a 7-figure marketing budget and owning growth and performance outcomes.
    • Took the business from stagnation to high double-digit YoY growth (approaching ~40%) in under two years across DTC and 3rd-party channels.
    • Reorganized the Amazon Vendor/Seller setup and enabled significant triple-digit growth, including the transformation of FBA/FBM logistics processes.
    • Defined and executed an end-to-end eCommerce strategy to increase sales, improve customer experience, and optimize operating results, including the prioritization of investments and initiatives.
    • Championed the Shopify Plus rollout as DTC platform for 20+ countries, supporting 4 languages and 2 warehouse integrations.
    • Built and directed a fully remote, cross-functional eCommerce team across Europe, partnering with global stakeholders and reporting to executive leadership; reshaped the function into a high-performing team.
    E-Commerce Branding Growth Strategy C-Level Management Organisationsentwicklung
  • 3M EMEA
    "BCOM" MARKETING ACTIVATION & TRAINING LEADER EUROPE, MIDDLE EAST & AFRICA
    March 2019 - December 2021 (2 years and 9 months)
    Neuss, Germany
    • Full P&L Responsibility for 3Ms B2B Online Store "bCom" in EMEA
    • Commercialization of 21B2B Online Stores in 18 Languages generating $ 10-Digits annual sales within 3 years
    • Coordinated multi-country marketing campaigns and partner promotions across EMEA
    • Directed demand generation teams and led digital training initiatives for up to 400 participants
    • Improved internal and external communication materials to drive customer engagement
    • Championed remote leadership across multiple time zones and business units
    Digital Transformation Change Management B2B Marketing Internal & External Communication International Business

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Education

  • BACHELOR OF SCIENCE
    FONTYS UNIVERSITY OF APPLIED SCIENCE - Netherlands
    2011
    BACHELOR OF SCIENCE
  • SEMESTER ABROAD
    SUNGKYUNKWAN UNIVERSITY - South Korea
    2010
    SEMESTER

Skill set (10)

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