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Susanne K.SK

Susanne K.

AI Consultant | Marketing Strategy | Operations

€900/day
Berlin, DE
15+ years

Average response time: 1 hour

About Susanne

Ich arbeite an der Schnittstelle von KI-Beratung, Marketing und Operations.

Auf der KI-Seite: strukturierte Readiness-Assessments, die zeigen, wo KI im Unternehmen konkret ansetzt und was in den ersten 90 Tagen realistisch ist. Herstellerunabhängig, branchenspezifisch.

Auf der Marketing-Seite: 17 Jahre Erfahrung in Markenaufbau, Paid Media, CRM, Content und Go-to-Market. Siebenstellige Budgets, 60.000 User-Registrierungen in 12 Wochen, Mandate u.a. für BMW, Philip Morris, Wrigley und Speedo.

Auf der Operations-Seite: 4 Jahre Principal Consulting bei Ray Sono AG, COO-Rolle in einem Fintech-Start-up. Ich baue Entscheidungspfade, KPI-Routinen und cross-funktionales Alignment auf.

Branchen: Automotive, FMCG, Digital Products, Financial Services.
Standort: Berlin. Remote und deutschlandweit.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km), München (up to 50km)

Experience

  • Independent
    KI-Beraterin | Marketing Strategy | Operations | IHK-zertifiziert
    DIGITAL AND IT
    June 2025 - Today (1 year and 1 month)
    Berlin, Germany
    Strategic repositioning toward AI-focused product and transformation roles following 14-month COO tenure navigating company acquisition and restructuring. IHK certification as focusing on business translation of AI capabilities and pragmatic implementation strategies. Freelance consulting for international start-ups on AI integration, product strategy and workflow optimization. Deepened hands-on expertise in LLMs, automation workflows (n8n) and AI-supported decision frameworks for product, marketing and operations.
    artificial intelligence künstliche Intelligenz Digital Transformation Change and Transformation Management
  • Tradar / EML Sports Innovation
    CHIEF OPERATING OFFICER – Product & Business Integration
    SPORTS
    March 2024 - May 2025 (1 year and 2 months)
    München, Germany
    Translated market, customer and regulatory insights into product strategy, solution concepts and structured requirements for a regulated digital platform. Created product write-ups, specifications and user flows that enabled engineering teams to build and iterate prototypes with clear alignment. Led prototype testing and validation, synthesising findings into roadmap decisions and prioritisation. Designed operational structures and collaboration models that connected tech, product, marketing and customer teams in a fast-changing environment. Explored AI-supported workflows for analysis, documentation and communication to increase decision speed and reduce coordination overhead.
    Digital Transformation Marketingstrategie Marketing Analytics Operations Management Produktentwicklung
  • Tradar / MFC Labs
    VP MARKETING & COMMUNICATIONS
    SPORTS
    January 2023 - February 2024 (1 year and 1 month)
    München, Germany
    Built the product messaging architecture and value propositions for a digital SaaS trading platform, translating complex functionality into clear customer outcomes. Developed go-to-market and segmentation strategy with strong focus on customer value, commercial impact and learning loops. Produced enablement assets (whitepapers, use cases, sales briefs, product guides) that aligned sales, partners and internal teams around a consistent narrative. Collaborated tightly with product and engineering to ensure accurate communication of feature benefits, limitations and roadmaps. Used data-driven and AI-assisted analysis to refine messaging, content topics and campaign prioritisation across the funnel. [IMAGE]
    Marketingstrategie Digital Marketing Marketing Analytics Marketing and Communications Planning Social media

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Education

  • Manager/-in für KI-Transformation und Toolintegration
    IHK für Rheinhessen
    2026
    AI
  • Munich Degree Diplom (Dipl.
    AMD Akademie Mode & Design
    Munich Degree Diplom (Dipl.

Certifications

  • IHK-zertifizierte AI Consultant, Applied AI Management, Governance und organisatorische Transformation
    IHK Rheinhessen
    https://skollberg.com

Skill set

Categories