Description

With over 8 years of deep, hands-on experience, I bridge the gap between high-impact B2B marketing, corporate strategy, and performance-driven creator monetization. Having scaled influencer marketing departments from scratch, I specialize in navigating highly regulated, compliance-heavy environments (such as Fintech and Finance) and turning creator activations into measurable business outcomes.

Corporate & Regulatory Compliance: Former Head of Influencer Marketing at financeAds (the largest finance affiliate network in the DACH region), managing six-figure budgets and designing bulletproof creator strategies for institutional brands like American Express, Deutsche Bank, ING, and Barclays.
Exclusive Elite Talent Management: Founder of inside_out social, directly managing and securing high-value strategic partnerships for the DACH market's top tier, including leading financial experts Carola Ferstl and Heiko Thieme, as well as mainstream TV icon Caroline Beil.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

inside_out social
Business Owner
October 2023 - Today (2 years and 9 months)
Remote, OR, USA
• • Negotiated and secured high-value partnerships as management representing creators, maximizing revenue potential and fostering long term client relationships with prominent clients, such as American Express.
• • Delivered a sales volume of 70.000 EUR for the first signed creator within two months by securing high-impact and longterm deals.
• • Advised clients on digital transformation and cross-functional collaboration to strengthen brand monetization, delivering growth-focused solutions to enhance market share.
• • Supported clients in establishing strategic partnerships with affiliates, publishers and content creators aligned with brand goals to foster sustained engagement and reach.
Performance Marketing Communication strategy Talent Management Influencer Marketing Consulting
financeAds Affiliate Network
Head of Influencer Marketing
May 2021 - September 2023 (2 years and 4 months)
90 Nuremberg, Germany
• • Built and scaled a high-performing team, overseeing recruitment, training, and team development, creating a culture of innovation and accountability across client campaigns.
• • Directed cross-functional collaboration with IT, marketing, and sales to launch a creator campaign marketplace and self-service incentive generation tools, improving efficiency for clients and enhancing creator relationships.
• • Developed and implemented performance-driven strategies for high profile clients, including ING, American Express, Deutsche Bank, and Barclays, achieving significant increases in ROI and deepening engagement with high-value influencers.
• • Positioned as an industry thought leader, frequently invited to speak on creator and affiliate marketing strategies to maximize brand presence and expand reach through optimized engagement.
financeAds Affiliate Network
Key Account Manager
February 2020 - April 2021 (1 year and 2 months)
90 Nuremberg, Germany
• • Partnered with clients to design and implement branding and marketing strategies, driving growth and elevating engagement through targeted account management.
• • Collaborated with the IT team to optimize the publisher onboarding process by redesigning application forms and automating backend workflows, ensuring a more efficient evaluation process and reducing processing time by 50% .
• • Established strategic partnerships with influencers and publishers, optimizing campaigns for branding and performance in compliance-heavy environments.
• • Analyzed detailed performance metrics, ensuring continuous improvement and alignment with client objectives to maximize market impact and client satisfaction.