Sophia Brüning

As an experienced lecturer specializing in Communication Management at the advanced level as well as Marketing Foundations, I lead students of the 5th and 2nd semester through the intricacies of market segmentation, positioning, and customer analysis. Delving into emerging trends and understanding the pulse of the target market, I foster a deep understanding of competition dynamics, co-branding strategies, and the essence of customer-centricity. With a focus on practical application and strategic thinking, I equip students with the knowledge and skills necessary to thrive in today's dynamic business landscape.

Responsible for strengthening brand awareness, new customer growth and consumer loyalty of the British craft beer brand BrewDog in Germany through strategic, tactical, and scalable (online) marketing activities. Together with my team responsible for conception and implementation of new products and campaigns, control and monitoring of marketing channels, digital and analogue press work, social media and paid social strategy, agency selection and steering; content production as well as definition and review of marketing goals. Currently working on an all product encompassing Germany-specific rebrand of BrewDog.