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Shweta Menon

Creative copywriter with international experience

Moves to Berlin

  • 52.517
  • 13.3888
  • Indicative rate €420 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 2h
Propose a project The project will only begin when you accept Shweta's quote.
Propose a project The project will only begin when you accept Shweta's quote.

Location and geographical scope

Location
Berlin, Germany
Can work in your office at
  • Berlin and 50km around

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 1 person
  • 2-10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Languages

  • English

    Native or bilingual

Categories

Skills (25)

Shweta in a few words

Over 10 years of success in writing and editing copy. Speedy writer who doesn’t sacrifice quality across content. Thought leader who guides others in writing copy while meeting branding and quality guidelines. Experienced in blogging, campaign brainstorming, social media writing, organisation, and multitasking.

Experience

Freelance

Freelance Copywriter  - As a freelancer

February 2021 - Today (9 months)

Scenic - Luxury Cruises & Tours

Copywriter & Content Services

Sydney, Australia

September 2018 - February 2021 (2 years and 5 months)

• Develop copy and content across all Scenic group brands, including but not limited to Scenic Eclipse, Scenic, Evergreen, and Emerald; • Produce high-quality copy and content for the suite of brochures produced by Scenic, working closely with the General Manager Product and the team of Product Managers; • Produce copy for all marketing materials across multiple media channels including stakeholders both internal and external; • Copywriting and proofreading for all marketing collateral from DMs, advertorials, campaign info, press ads, TVC scripts etc; • Drive creative idea generation through department brainstorms; • Receive and interpret briefs from the marketing, sales and product teams; • Work closely with the marketing team to produce creative and compelling on-brand campaigns; • Research, conceptualise and write original content; • Act as brand custodian and ensure brand language guidelines are adhered to at all times in the copywriting process; • Educate sales, marketing and product teams on best practice writing; • Develop brand and product messaging; • Continually improve existing procedures to maximise efficiency; • Work collaboratively with team members in the Sydney office and with colleagues in global offices

The Information Company Pvt. Ltd

Content Consultant

Sydney, Australia

May 2018 - September 2018 (4 months)

Working remotely from Sydney, Australia to  Create social media campaigns for global clients.  Brainstorm and pitch for new accounts.  Write and edit digital content across genre like lifestyle, travel, food and business.  Create video scripts and story boards.

The Information Company Pvt. Ltd

General Manager - Communication Solutions

Mumbai Area, India

March 2017 - April 2018 (1 year and 1 month)

Writing and editing digital content across genre like lifestyle, travel, food, and business for global brands such as the Tata Group, Tata Motors, Godrej, Aditya Birla, Cipla etc. Creating video scripts and story boards. Blog writing. Ideating and pitching for new accounts.

Fishtree Advertising (Dubai)

Group Head - Copy

Dubai, United Arab Emirates

March 2015 - December 2016 (1 year and 9 months)

Brainstorming for integrated campaign ideas. Writing content for social media, websites, brochures/fliers/in-store collaterals, etc. Writing scripts for videos/radio spots. Proof checking and signing off on collaterals. Studying competitor brands. Researching ongoing trends and successful campaigns in the market. Developing digital and integrated campaigns for a diverse set of clients including luxury jewellery brands, interior decoration company, restaurant chains, etc.

Red Fuse Communications

Group Head - Copy

Mumbai Area, India

July 2014 - February 2015 (7 months)

Developing and producing digital projects for Colgate India as part of the larger creative team. Assignments creation of both long and short-form content, social media, digital banners, and integrated campaigns. Worked on campaigns that won multiple advertising awards.

Indigo Consulting - A Leo Burnett Company

Copy Supervisor

Mumbai Area, India

February 2012 - July 2014 (2 years and 5 months)

Primary responsibilities included ideating and executing digital campaign strategies for brands. Training, allocating, supervising and reviewing the work of the copy team. Writing, rewriting and quality checking digital copy for clients - this included websites, social media, SEO writing, banner campaigns, etc. Apart from this, my role also included keeping up with the trends of the evolving-at-a-dizzying-speed digital sphere; liaising with various department heads and being the point of contact for the copy team, amongst other things. Here are some of the brands that I’ve worked for (list is not exhaustive): • Satyamev Jayate • Asian Paints • Kalpataru Constructions • Abu Dhabi Commercial Bank (ADCB) • Economic Times Young Leaders • Vedanta Resources

CRISIL - A Standard and Poor's Company

Editor

Mumbai Area, India

August 2008 - February 2012 (3 years and 6 months)

Editing monthly, quarterly, semi-annual and annual industry research reports. Introduced standardisation in editing procedures and use of language in order to create meaningful reports for mass distribution across the country. Coordinating with analysts to prepare panel presentations Preparing executive summaries of reports for presentation to panel members Coordinating with analysts and creative head for graphical representation of data in reports Helped transition CRISIL Research reports from print format to the current web based ‘Cutting Edge’ format.

Thomson Reuters

Polling Analyst

Mumbai Area, India

June 2007 - August 2008 (1 year and 2 months)

Preparing and publishing macro-economic polls for US, European and Canadian markets by calling investment bank economists for forecasts and through extraction from other sources Prepared SOP manual on step-by-step process of preparing surveys, data collection, updating the calendar applet and publishing results Prepared ratings news reports from Fitch, Moody’s and S&P to put out on the Thomson Financial newswire

Education