Shweta Menon

• Develop copy and content across all Scenic group brands, including but not limited to Scenic Eclipse, Scenic, Evergreen, and Emerald; • Produce high-quality copy and content for the suite of brochures produced by Scenic, working closely with the General Manager Product and the team of Product Managers; • Produce copy for all marketing materials across multiple media channels including stakeholders both internal and external; • Copywriting and proofreading for all marketing collateral from DMs, advertorials, campaign info, press ads, TVC scripts etc; • Drive creative idea generation through department brainstorms; • Receive and interpret briefs from the marketing, sales and product teams; • Work closely with the marketing team to produce creative and compelling on-brand campaigns; • Research, conceptualise and write original content; • Act as brand custodian and ensure brand language guidelines are adhered to at all times in the copywriting process; • Educate sales, marketing and product teams on best practice writing; • Develop brand and product messaging; • Continually improve existing procedures to maximise efficiency; • Work collaboratively with team members in the Sydney office and with colleagues in global offices

Working remotely from Sydney, Australia to  Create social media campaigns for global clients.  Brainstorm and pitch for new accounts.  Write and edit digital content across genre like lifestyle, travel, food and business.  Create video scripts and story boards.