Serbay Ekinoglu

I help companies turn unclear product ideas, stakeholder needs and technical complexity into clear product decisions, roadmaps, backlogs and shipped features.

I am a Senior Product Owner with experience across user-facing web and mobile products, B2B platforms, e-commerce, data products and AI-enabled workflows. My background combines product ownership, requirements engineering, agile delivery, stakeholder management and hands-on data experience.

I usually support teams with product discovery, validation, roadmap planning, backlog structure, user stories, sprint preparation, stakeholder alignment, workshop facilitation and delivery coordination. I have worked on mobile apps, configurable platforms, internal tools, e-commerce websites and data-driven personalization systems.

What makes me stand out is that I can connect business, users and tech without losing the practical delivery side. I am comfortable working with designers, developers, management and clients, and I can bring structure into complex or messy product environments.

I also use AI-enabled workflows to move faster in research, ideation, prototyping, user testing preparation, content creation, process automation and operational decision-making. I do not treat AI as a buzzword. I use it where it helps teams validate faster, reduce manual work and make better product decisions.

Typical deliverables include product roadmaps, prioritized backlogs, user stories, requirements, workshop outputs, prototypes, process flows, stakeholder alignment documents and product discovery summaries.