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Malt Strategy
Serafin MartiSM

Serafin Marti

UX Researcher & Product Designer — B2B & SaaS

On-demand
Leipzig, DE
3-7 years
User Research
Figma
Usability Testing
Design Systems
UX/UI Design

Average response time: 1 hour

About Serafin

UX/UI Designer & Researcher specialized in B2B digital products.

I work across the full process — from user research to shipped design. At SAG Digital, I run research end-to-end (interviews, surveys, analytics) for Connect, a B2B automotive parts platform used across multiple international markets, and turn those findings into product decisions: catalogue improvements, comparison tools, cross-selling features, and more.

I believe good design starts with the right questions, not with Figma. Before I open a design tool, I want to understand what's actually breaking for users and why — then design something that solves it, not just something that looks good.

What I bring:
— User research (interviews, surveys, qualitative + quantitative)
— Wireframing & prototyping in Figma
— Data-informed design decisions (GA4, analytics)
— Experience working across multiple markets and languages
— Comfortable working directly with stakeholders and product teams

If you need someone to figure out what your users actually need — and then design it — let's talk.

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • SAG Digital
    Diseñador de experiencias de usuario
    January 2025 - Today (1 year and 7 months)
    I run UX research and design for Connect, a B2B automotive parts platform across multiple international markets, organizing and coordinating research initiatives — surveys, interviews, analytics — across markets and stakeholders. I've improved catalogue accessibility and navigation, designed a product comparison tool and full-screen gallery, and built a cross-selling feature alongside streamlined search results to increase engagement and reduce scroll.
  • Platri IT GmbH
    UX Designer
    February 2022 - March 2024 (2 years and 1 month)
    I designed and redesigned mobile and web platforms across different industries, including Danceflavors, a multi-purpose platform for dancers and dance studios, and Parkobility, an airport parking reservation app where I streamlined the booking flow to make reservations faster and easier to complete.
  • Wunderman Thompson
    Diseñador gráfico en prácticas
    January 2018 - January 2018
    Madrid, Spain
    Created social media content and digital campaign banners for brands including Samsung, Nivea, and Labello, and designed marketing collateral (brochures, posters, flyers) maintaining visual brand consistency.

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Education

  • Programa especializado: Google UX Design
    Programa especializado: Google UX Design
  • Fashion Design
    Royal Academy of Fine Arts
    2016
    Fashion Design
Check out Serafin's education

Certifications

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