Description

Senior Content Strategist with 10+ years of experience working for companies such as Allianz, Adobe and + years at Amazon transforming complex business and technology topics into compelling, data-driven narratives. Combines creative storytelling expertise from a film and arts background with deep business acumen in global content strategy, multi-channel marketing, AI content ops and program management. Proven success leading global initiatives that drive engagement, trust, and measurable business impact for international audiences.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Amazon
Senior Content Strategist
LOGISTICS AND SUPPLY CHAIN
April 2024 - Today (2 years and 2 months)
Berlin, Germany
• • User research (incl. collaboration with partner ambassador groups as representatives of the content customer; partnering with UX)
• • WW Amazon Logistics Partner communications channel strategy lead (8 influenced channels, reaching 3000+ partners across the entire Amazon Logistics network in 9+ countries) Global partner community 2025 content strategy (incl. VP-level review)
• • EUK content calendar editorial planning and management (incl. managing cross-team alignment on content plans)
• • Go-to-market campaign strategies for Amazon partnership program changes/feature launches (10+ per year)
◦ o Working with PMs, SMEs, partner comms teams, senior leadership (incl. Directors, Amazon VPs)
• • Content product innovation (user research, incubation, experimentation – 15+ formats tested 2024)
• • Content product and process optimization (introduced WW best practices content production SOP, reducing required time investment by 50%+ in the process; led engineering of org-wide content performance KPIs in early '24, adopted WW until today)
• • Project Manager org-wide Employee Experience team (extra-curricular; aim: increase org-wide job satisfaction)
Content-Strategie Marketing Data analysis artificial intelligence
Amazon
Senior Content Producer
December 2021 - April 2024 (2 years and 4 months)
Ireland
• • Video content strategies for Amazon-partner internal social media platform DE, UK and IE
• • Multimedia content production (strategy execution; video, audio, graphic, copy writing)
• • Manage video content processes and approvals across multiple teams, levels and orgs
• • Vendor management
• • Responsible for yearly multi-million € production budget
• • Owned community video content optimization for DE, UK, IE (30% increase in avg. video viewership YoY '23-'24; 65% Interaction Rate)
- Winner of two Lens Awards for Best Video Internal Communications
Video production
Sebastian Messerer
Videographer, Video Strategy Consultant
July 2014 - December 2021 (7 years and 5 months)
• • Corporate communications videography and consulting (marketing, internal communications)
◦ o Clients included Adobe, Allianz, Corning Incorporated
• • Artist profile videography (incl. Miriam Cahn video exhibited at Mori Art Museum, Tokyo)