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Sebastian BuehlerSB

Sebastian Buehler

Brand Strategist

€1,200/day
Berlin, DE
15+ years

Average response time: 1 hour

About Sebastian

I work with brand transformation as a form of modern alchemy — translating vision into tangible presence through strategy, design, and storytelling.

My practice focuses on moments where organizations are redefining themselves: when positioning, direction, or future potential are still emerging. I help articulate these transitions through clear narrative frameworks that translate strategy into experienceable brand systems.

Working closely with C-Level and leadership teams, I develop narratives that guide identity, communication, and digital presence — turning complex ideas into coherent expressions that can grow, resonate, and unfold over time.
  • German

    Native or bilingual

  • English

    Fluent

Can work on-site
Berlin (up to 50km)

Experience

  • Alchemy Studio
    Consulting & Strategy Director, Co-Founder
    April 2025 - Today (1 year and 3 months)
    Berlin, Germany
    Co-founded Alchemy Studio, a Berlin-based practice for branding, storytelling and transformation counseling.
    In close collaboration with my co-founder, I translate strategic goals into strong brand narratives carried by distinctive visual and digital forms — making complex ideas understandable, experiential, and capable of creating meaningful impact.
    Branding & Identity Communication strategy Consulting Strategic Storytelling Transformation Counseling
  • LUVPLACE Gesellschaft für Bessere Orte
    Narrational Placemaking & Consulting, Founder
    REAL ESTATE
    March 2020 - March 2025 (5 years)
    Berlin, Germany
    LUVPLACE is a placemaking Holding Company specialized in inspiring places of purpose and integral value.
    Real estate has the unique potential to manifest meaning and intention in a place - in a form experienced by all the senses and emotions. At LUVPLACE, we cultivate relevant themes and meaningful visions into the physical here and now.
    Placemaking Transformation Narratives Product Development Business Model Innovation Consulting
  • TPA Real Estate Brands
    Chief Creative Officer, Creative Strategy Director
    REAL ESTATE
    January 2010 - July 2023 (13 years and 6 months)
    Berlin, Germany
    As Creative Managing Director and, from 2019 onward, as a strategic network partner, I helped guide TPA Berlin to become an internationally awarded thought leader within its field — positioning the agency as a motivator and inspirer for extraordinary projects that challenge industry conventions.

    TPA is a branding consultancy and communications agency specializing in architecture, design, and the built environment. The studio focuses on the strategic development of real estate product strategies and brands.

    The projects are developed in close collaboration with leading international architects such as Herzog & de Meuron, Daniel Libeskind, and GRAFT Architects.
    Branding Communication strategy Product Development Creative Direction Marketing

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Education

  • Diplom Kommunikationswirt
    Universität der Künste Berlin
    2007
    Copywriting, Audio/Visual Communication, Communication Strategy & Analytics, Arts- & Cultural Studies

Skill set

Categories