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Scott Manley Freelance Product Manager | Strategy, DiscoverySM

Scott Manley

Freelance Product Manager | Strategy, Discovery
  • Suggested rate
    €500 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Scott's quote.
Location and workplace preferences
Location
Berlin, Germany
Can work on-site at your office in
  • and around Berlin (up to 50km)
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Skill set
Industry fields of expertise
Scott in a few words
A Product Manager with extensive experience designing, building, and supporting digital products for a diversity of domains. The ability to solve complex business problems through product vision and strategy creation, effective implementation via empowered product teams and stakeholders and the measurement of product impact against KPIs/goals. An ability to navigate and solve the complex problems facing modern organizations via systems thinking, data-driven product design and effective collaboration across product, design, tech, and data.
Experience
  • Australian National University (ANU)
    Product & Agile Strategy Consultant
    October 2023 - December 2024 (1 year and 2 months)
    Led the reimagining of the end-to-end student experience for one of Australia’s leading universities, combining modern product thinking, agile coaching, and stakeholder alignment to transform legacy ways of working into sustainable product practices.

    Key Focus Areas:
    • Defined and implemented a comprehensive Product Vision, Strategy, and Roadmap for the student experience, grounded in research and aligned to institutional goals.
    • Collaborated with technology leaders to redesign core product and technical architecture, including a strategic approach to legacy asset remediation and replacement.
    • Acted as an Agile and Product Coach across 5 cross-functional teams, supporting product managers and delivery leads in developing lean, user-centred product practices.
    • Embedded modern product rituals (OKRs, discovery cadences, iterative planning, outcome tracking) across team and portfolio levels.
    • Partnered with broader transformation streams to create a cohesive, cross-portfolio product strategy for the university’s digital future.
    Key Achievements:
    • Introduced and embedded modern product management principles, resulting in a measurable uplift in team confidence and stakeholder satisfaction.
    • Guided teams through the shift to empowered product teams, enabling faster decision-making and improved ownership.
    • Led the design of a customer-focused vision for student services, driving consistent prioritisation of high-impact initiatives.
    • Established mechanisms for continuous measurement of student needs, creating new feedback loops and improved roadmap responsiveness.
  • REA Group
    Senior Product Leader | Data, Personalisation & AI Strategy
    April 2016 - May 2023 (7 years and 1 month)
    Scope & Focus:
    Led end-to-end strategy, discovery, and delivery across multiple high-impact domains including property data infrastructure, AI readiness, personalization, and legacy system health. Worked cross-functionally across engineering, data science, and executive teams to align product direction with business priorities and market opportunity.

    Core Responsibilities:
    • Defined and communicated product strategy across short- and long-term horizons, aligning with executive goals and market evolution.
    • Led discovery and validation processes to identify unmet customer and business needs, turning insights into strategic product roadmaps.
    • Drove key personalisation initiatives, translating data assets into user-centric experiences across realestate.com.au.
    • Championed product sustainability by designing strategies to improve the health and maintainability of critical legacy systems.
    • Worked with senior leadership to craft quarterly OKRs, investment proposals, and go-to-market plans for cross-team initiatives.
    • Supported AI-related strategic foundations by shaping REA’s data asset approach for future model integration.
    Key Achievements:
    • Data Strategy for AI Enablement: Designed and implemented a product strategy for REA’s core property data, laying groundwork for future AI capabilities.
    • Personalisation Platform Design: Led the strategic design of a scalable personalisation framework that underpinned user experience improvements across the REA ecosystem.
    • Legacy System Renewal: Developed a phased roadmap and prioritisation framework for evolving legacy platforms, reducing technical risk and aligning engineering focus with business value.
  • Various
    Senior Consultant – Digital Product & Delivery
    January 2001 - January 2014 (13 years)
    Over a decade of consulting experience leading the design and delivery of web, mobile, and geospatial solutions for clients across government, utilities, and industry. Owned the full delivery lifecycle — from bid and concept to launch — and built a track record of delivering scalable digital tools that solved complex operational and user challenges.

    Core Responsibilities Across Projects:
    • Wrote successful client bids and defined the product strategy, scope, and technical approach.
    • Acted as Product Owner/Manager across small and medium-sized Agile teams
    • Led end-to-end solution delivery, with hands-on involvement in UX, architecture and dev leadership.
    • Managed stakeholder relationships across multiple tiers of government and enterprise clients.
    • Adapted delivery practices across mobile, web, and spatial platforms as technologies evolved.
    Selected Project Focus Areas

    Spatial Vision (2001–2010)
    • Led the Applications Delivery team delivering web-based apps for government and environmental planning
    • Introduced Agile practices and worked cross-functionally to improve delivery velocity and quality
    Dangerous Pixels (2010–2012)
    • Designed and delivered a series of iOS mobile applications for education, retail, and public sector clients.
    • Advised clients on product direction and usability best practices in the emerging mobile ecosystem.
    Geoplex (2012–2014)
    • Focused on geospatial web and mobile applications for utilities and government (e.g. asset management, field mapping tools).
    • Scoped complex integrations with legacy systems and modern GIS platforms.
Recommendations
Education
  • Graduate Certificate of Management
    Chifley Business School
    2004
    Graduate Certificate of Management
  • Bachelor of Computing
    Monash University
    1994
    Bachelor of Computing