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Sascha KurfissSK

Sascha Kurfiss

International Project Lead, Innovation & Marketing

€960/day
Hamburg, DE
15+ years

Average response time: 1 hour

About Sascha

International Marketing & Digital Transformation Project Lead


I help companies successfully execute international marketing, innovation, and transformation projects — especially when initiatives involve multiple stakeholders, tight timelines, and cross-border complexity.

Organizations typically bring me in when they need an experienced partner who can quickly create structure, align teams, and turn strategy into tangible results. My role is to ensure projects move forward with clarity, momentum, and reliable delivery.

With more than 20 years of experience in consulting, marketing, and international project leadership, I combine strategic thinking with hands-on execution. I work closely with internal teams and external partners to translate ideas into operational plans and measurable outcomes.

Where I add the most value
Leading international projects and PMO structures
Driving digital transformation and innovation initiatives
Executing go-to-market and international marketing programs
Aligning cross-functional and cross-cultural teams
Supporting market entry and operational setup

What makes me different
Strong execution focus — not just strategy
Ability to quickly create structure in complex environments
Extensive experience working across cultures and markets
Trusted partner for leadership teams and project owners

Why clients hire me: I reduce complexity, create alignment, and ensure initiatives move from decision to delivery — efficiently, pragmatically, and reliably.
  • German

    Native or bilingual

  • English

    Fluent

  • Chinese

    Basic

Can work on-site
Hamburg (up to 50km), Berlin (up to 50km), Bremen (up to 50km), Hannover (up to 50km)

Experience

  • XQ Digital
    Managing Partner
    CONSULTING AND AUDITS
    January 2019 - Today (7 years and 5 months)
    Hamburg, Germany
    Consulting service for Digital transformation, implementing digital business models & product/marketing strategies.
    -Business case, marketing strategy, and implementation of a new digital e-commerce channel for bulthaup kitchen.
    -MarTech Roadmap & Data Asset Management for well known B2C brand
    -China GoTo-market strategy for an ECM SaaS software product
    -BusinessCase and Project execution development for mobil app startup (including marketing case)
    Change and Transformation Management Digital Transformation Digital Marketing Marketing Project Management
  • Sport Alliance GmbH
    Head of Member Marketing
    SOFTWARE PUBLISHING
    August 2021 - February 2024 (2 years and 6 months)
    Hamburg, Germany
    Revolutionizing business models through in-house startups
    Establishing an automated global marketing growth unit for the fitness industry.
    Leading the development of a cutting-edge fitness app, 'MySports Rewards,' overseeing agile teams, digital marketing, product development, and customer service.
    Digital Marketing Business Unit Strategy Product Development Innovation Management Marketing and Communications Planning
  • Avantgarde Consulting (Shanghai) Co., Ltd
    Managing Director
    AUTOMOBILE
    June 2017 - August 2018 (1 year and 2 months)
    Shanghai, China
    Management and development of Germany’s No.1 brand experience agency in China (80 employees).
    -Brand Experience and Launch Events for clients like Porsche,
    Mercedes-Benz, Ferrari, BMW, FC Bayern Munich, Henessy.
    -Premium launch events for Porsche Panamera, Cayenne and smart
    -Ferrari 70 Years Rally along the Silk Road in China
    -AMG Driving Academy China & Porsche Snowforce Experience
    Corporate Strategy Benchmarking and Competitive Analysis Marketing and Communications Planning Team management Business development

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Education

  • Government approved Communication Manager, Topic of the Diploma: "Creative Competition as a Marketing Tool for Agencies and Clients"
    Akademie für Marketing-Kommunikation
    2001
    Government approved Communication Manager, Topic of the Diploma: "Creative Competition as a Marketing Tool for Agencies and Clients"
  • Abitur (Equivalent German Senior Secondary Matriculation or A Levels)
    Carl-Engler Technical Highschool
    1994
    Abitur (Equivalent German Senior Secondary Matriculation or A Levels)

Certifications

  • Prince2 Foundation
    peoplecert
    2025
    Prince 2 Project Management (PMO) technisches Projektmanagement Internationales Projektmanagement Projektmanagement
  • Prince2 Practicioner
    peoplecert
    2026
    Agile method Prince2 Practitioner Prince2

Skill set

Categories