Description

Mit über 12 Jahren Erfahrung in Google Ads und eCommerce, unter anderem bei Google als Shopping-Spezialist, unterstütze ich Marken dabei, ihre Performance über Search-, Shopping- und Performance-Max-Kampagnen gezielt zu maximieren. Dabei verbinde ich tiefgehendes technisches Know-how mit strategischem Verständnis, um ROAS nachhaltig zu verbessern und Wachstum skalierbar zu machen.

Ich arbeite analytisch, löse gern komplexe Herausforderungen und optimiere Kampagnen so, dass Ergebnisse nicht nur sichtbar, sondern auch messbar sind.

Meine Kernleistungen umfassen u.a.:

- Google Ads Management: Einrichtung von Accounts, Kampagnenoptimierung und Performance-Max-Strategien

- Shopping-Expertise: Fortgeschrittenes Google-Shopping-Management, Feed-Optimierung und Fehlerbehebung im Merchant Center

- Audit & Beratung: Umfassende Account- und Feed-Audits, PPC-Strategie-Sessions und maßgeschneiderte Wachstumsberatung

- Reporting & Optimierung: Laufendes Performance-Tracking, datengetriebene Reports und kontinuierliche Optimierung zur nachhaltigen Ergebnissteigerung

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Self Employed
Google Ads & Shopping Spezialist
E-COMMERCE
February 2021 - Today (5 years and 6 months)
Mayo, Co. Mayo, Ireland
Managing a diverse portfolio of Google Search, Shopping, and Performance Max accounts, I set up and optimize campaigns aligned with client goals and industry best practices. My work includes full account setup, ongoing campaign optimization, and advanced Shopping management, including feed optimization and Merchant Center troubleshooting.

I monitor performance closely, analyze data, and resolve issues proactively to keep campaigns running efficiently. I also conduct account and feed audits, lead PPC strategy sessions, and provide tailored growth consulting. Through clear, data-driven reporting, I turn insights into continuous optimizations that drive measurable, scalable results.
Google Shopping Google Ads Google Analytics Looker Studio Google Merchant Center
Google
Regional Product Specialist - CSS
E-COMMERCE
September 2017 - January 2021 (3 years and 4 months)
Dublin, Ireland
• ● Managed a diverse portfolio of Comparison Shopping Services (CSS) across EEA & CH.
• ● Leading as strategic partner to CSS to tackle daily issues, coaching teams, sharing insights on best practices and support with shopping policy procedures.
• ● Sharing Shopping expertise with wider teams and CSS & performing & presenting feed audits to CSS.
Google Shopping E-Commerce Google Merchant Center Analytisches Denken CSS
Google
Google Shopping Specialist, DACH
RETAIL (SMALL BUSINESS)
August 2016 - September 2017 (1 year and 1 month)
Dublin, Ireland
• ● Managed a portfolio of large retail clients advising on Shopping campaign strategy according to best practices & based on client goals for DACH market.
• ● Helped selected merchants grow their ROI and investment in Shopping Ads through product expertise and optimization recommendations.
Google Shopping Google Ads Google Merchant Center Account Management Troubleshooting

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Bachelor's Degree BA
Dublin Business School
2014
Bachelor's Degree BA
Bachelor of Arts (B.A.)
University of Applied Sciences
2014
Bachelor of Arts (B.A.)

Other

Sarah Uí Mhuirgheasa

Google Ads & Shopping Expertin

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