About Sara
I'm a UX/UI Designer with a background in teaching and online marketing. UX/UI felt like a natural pivot for me because, as an online marketer, I produced marketing campaigns that both align with my client's goals and their customers' needs. As a teacher, I had to empathize and adapt to my students depending on their learning abilities. Together, I believe I honed valuable analytical skills and people skills.
As a designer, I'm an advocate for my users. I empathize with the user and spot problems that need to be solved. I'm excited to join a team that will put its user's needs first.
Feel free to drop me a message and chat!
You can also check out my portfolio at
Career highlights:
- Spearheaded the online marketing campaign launch of Lumix - a light decor brand, generating over €150,000+ in revenue in 4 months.
- Expanded the brand's revenue to $50,000+ with mainly organic marketing.
- Achieved the "Gold Thesis Award" from the engineering college on the topic: An Artificial Neural Network Model for Estimating Road Construction Cost in the Philippines.
My key skills:
Research
User and Market Research
User Surveys & Interviews
User Personas & Stories
User Journey Mapping
Usability Testing
A/b Testing
Data Analysis
Design
Information Architecture
Wireframing (Low to high)
Prototyping (Low to high)
User Interface (UI) Design
Design style guides/UI Kits
Design systems
User Centered Design
Iterative Design
Mobile and Website Design
Social media marketing (Facebook, Instagram, TikTok, google)
Tools:
Design Tools (Figma, Sketch, AdobeXD)
Rapid Prototyping (Marvel & Balsamiq)
Creatives (Photoshop & Illustrator)
Presentation (Canva)
Deliverables (Zeplin)
Collaboration (Asana, Miro, trello)
Web (Webflow)
Facebook business ads manager
Filipino
Native or bilingual
English
Native or bilingual
German
Basic
Spanish
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- FreelanceUX/UI DesignerMarch 2022 - Today (4 years and 3 months)I design user-centered website and responsive web applications for clients.- Assembled UX competitive analysis to help in the conceptualization of the app.- Focused on a mobile-first approach and Conducted user surveys and interviews to gather data and develop personas, user flows, and IAs.- Designed and presented prototypes on Figma.- Validated the designs through usability tests and peer reviews.- Delivered high-fidelity screens, mockups, and a design documentation and language system.
- FreelanceOnline MarketerJanuary 2017 - Today (9 years and 5 months)Designed marketing strategies that accelerated clients' growth in revenue and following. Empathized and identified customers' needs and guided them.- Spearheaded the online marketing campaign launch of lumixlight com, generating over €150,000+ in revenue in 4 months.- Orchestrated the marketing campaign of a personalized jewelry store for 3 months and generated a revenue of $20,000+.- Assisted a team with customer emails and inquiries backlog. Addressed the need for more support and hired and trained two customer support representatives. Project-based:- Social media marketing- Email marketing- SEO and SEM
- Spanish Ministry of Education, Culture and SportEnglish Language Assistant (Auxiliar de Conversación en Inglés)January 2020 - March 2022 (2 years and 2 months)Madrid, Spain
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Education
- UI for UX Designers, User Interface DesignCareerFoundry2022UI for UX Designers, User Interface Design
- User Experience DesignCareerFoundry2022User Experience Design