About Santiago
Soy un líder de marketing creativo, analítico y orientado a resultados, con más de 12 años de experiencia ayudando a startups y marcas consolidadas a crecer mediante estrategias digitales de alto impacto. He apoyado a empresas fintech, B2B y B2C en la ampliación de su adquisición de usuarios, el aumento de su visibilidad y el lanzamiento de productos que atraen a miles de personas. Mi trabajo ha generado resultados medibles, como un crecimiento del 45% en leads cualificados, un aumento del 95% en tráfico orgánico y lanzamientos de producto que sumaron más de 55.000 nuevos usuarios en 12 meses para una billetera digital crypto. Hablante nativo de español, con inglés C1 y alemán A1.
Ayudo a mis clientes a mejorar su rendimiento en PPC (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, content marketing y embudos de conversión. También tengo experiencia liderando equipos pequeños de hasta 5 personas y alineando las iniciativas de marketing con los objetivos del negocio para impulsar un crecimiento sostenible.
Si buscas a alguien que combine creatividad, pensamiento basado en datos y mentalidad colaborativa, puedo ayudarte a llevar tu marca al siguiente nivel. Soy proactivo, trabajo en equipo y siempre estoy enfocado en generar un impacto real.
Spanish
Native or bilingual
English
Fluent
German
Basic
Can work on-site
Múnich (up to 50km)
Experience
- FreelanceDigital Marketing StrategistEDUCATION AND E-LEARNINGMarch 2023 - Today (3 years and 4 months)Málaga, Spain● Create the digital marketing and institutional communication strategy for Association of Public Universities of Andalusia and BNKA (Digital Wallet)● Develop creative communication strategy, driving 150% follower growth and 250% engagement on Instagram.● Launched first monthly newsletter, achieving 600+ organic subscribers in 3 months with a 46% open rate.● Coordinate campaigns with educational micro‑influencers, generating 800% views compared to average posts.● Implemented SEM and SEO campaigns, increasing active web users by +2500% and event participation by +1200% within 9 months.
- Revolución DOBLEACreative Strategist & Account ManagerSOCIAL NETWORKSApril 2023 - May 2025 (2 years and 1 month)Buenos Aires, Argentina• ● Managed clients including KNAUF, BECLEVER, and TELECTRÓNICA, among others.• ● Designed and executed a new creative strategy for KNAUF, increasing social media followers by 35% and engagement by 45% within six months.• ● Planned, implemented, and optimized performance campaigns (PPC) on Google Ads, Meta Ads, and LinkedIn Ads, achieving up to a 35% increase in lead generation within the first six months.• ● Led the creation and implementation of content strategies for multiple brands, resulting in an increase of over 40% in interactions within the first six months.• ● Analyzed data and KPIs to support decision‑making and continuous campaign optimization.
- Upper Academy - Fintech SchoolSenior Marketing ManagerEDUCATION AND E-LEARNINGDecember 2022 - November 2024 (1 year and 11 months)Spain• ● Developed and implemented the first comprehensive marketing plan and branding strategy, achieving a 45% increase in new student enrollments within six months.• ● Designed and executed social content and PPC strategies (Google Ads, Meta Ads, LinkedIn Ads), increasing web trafficby 95% over 12 months.• ● Delivered SEO copywriting and web content creation, improving search visibility and user engagement by 75%.• ● Coordinated an internal team of two members and managed collaboration with an external advertising agency.• ● Negotiated five sponsorships in fintech events through joint ventures, strengthening institutional partnerships andreaching an estimated audience of 8,000+ fintech professionals without ad investment.• ● Produced and coordinated 20+ webinars, securing participation from 25 fintech influencers.• ● Collaborated in closing seven business deals and securing 15+ benefits for students, enhancing institutional value.
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Education
- Postgraduate degreeUniversidad Argentina de la Empresa (UADE)2016Postgraduate degree
- Bachelor' s degreeUniversidad Argentina de la Empresa (UADE)2011Bachelor' s degree