Description

PURPOSE: Successful brands and happy companies

HOW

Alles geben, mit Substanz, Effizienz, Kompetenz, Neugier, kreativem, agilen Denken, Zuverlässigkeit und Durchhaltevermögen. Konstruktiv im Team, mit offenen Ohren und Augen.

Der Anspruch: „Brillant, gescheit und auf den Punkt“.

WHAT

Marken optimal, mit ihrer Identität im Markt positionieren. Kommunikation planen, die Beziehungen mit den Zielgruppen aufbaut und die richtig flasht, wenn‘s hilft. Gemeinsam, im Team, im Unternehmen oder der Agentur. Analyse, Kreativität, Inspiration. Die richtigen Leute begeistern: Intern und externes Employer Branding und die entsprechende Kommunikationsstrategien.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Mannheim (up to 50km), Mannheim (up to 50km), Karlsruhe (up to 10km)

FREELANCER
Strategies for Brands and Communications; Employer Branding
June 2014 - Today (12 years)
Mannheim, Germany
Short Term, Projectwise or leading as Interim Manager
- Brand Development: Brand Positioning, Purpose, Development, Brand Architecture, Product Innovation
- Employer Brand: Strategy, Management, Corporate Culture
- Strategic Planning: Marketing Strategies, Personas, Touchpoints, Messages, Channels, Reporting
- Research: Market Research, Consumer Insights, Trends, Tests
Deutsche Bank AG
Teamlead People Engagement&Marketing
August 2011 - January 2015 (3 years and 5 months)
Positioning of Deutsche Bank as an Employer of Choice for the relevant target groups General strategy. Messages and efficient communication of the messages. Media, touch points, channel Project management; global and regional Team management Agency management.
McCann Erickson
Head of Strategic Planning
January 2010 - July 2011 (1 year and 6 months)
Responsible for Strategic Planning at McCann Frankfurt (and Munich). Strategic brand development and communication strategies. Touchpoints, messages and channel. (for e.g. MasterCard, Nestlé, Sony Ericsson, pwc. New Business, and pitch as well as existing clients. Responsible for team in F and Muc.