About Rumiana
English
Native or bilingual
Spanish
Conversational
German
Fluent
Bulgarian
Native or bilingual
Experience
- SelbständigMarketing SpecialistEDUCATION AND E-LEARNINGOctober 2011 - Today (14 years and 9 months)Nürnberg, GermanyOnline-Marketing: Strategie & Content Kreation, Positionierung, Kundenavatar, Texten (News Letters, SEO relevante Blogbeiträge), Podcast Strategie und Expertengewinnung.
- adidas GroupExternal Consultant on internal communicationSeptember 2015 - December 2015 (3 months)91074 Herzogenaurach, Germany• - Multilayer analysis of the department's internal communication performance• - Design of a consistent communication concept, incl. all relevant stakeholders and across all communications channels• - Assistance in content updates in internal communication platforms• - Coordination and preparation of internal announcements and updates• - Advised on organizational behavior within a cross-functional project, aiming the empowerment of current project management potentials
- Copenhagen Language CenterPR & Marketing for the initiative "Labor integration of international academics"November 2012 - May 2013 (6 months)Denmark• - Designed and implemented a strategy for identifying, writing and disseminating case stories of foreigners, who have succeeded professionally in Denmark Medias: blog• - Developed the communication strategy of the school both internally and externally• - Managed presence in Facebook/Career Evenings• - Managed relationships with external stakeholders, opinion leaders and medias• - Counselled the creation of corporate performance and social media marketing• - Coordinated a volunteering team of 5 persons• - Designed and coordinated social events
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Education
- BCh and MScFriedrich-Alexander-Universität Erlangen-Nürnberg2007BCh and MSc
- International MarketingUniversidad de Sevilla2005International Marketing