Roxane Franc

Lead global branding strategy to ensure a cohesive, impactful brand presence. Guide 60+ countries in corporate identity production and implementation. Develop distinctive brand assets and oversee global consistency. Manage typography, font licensing, and implementation. Drive brand strategy across projects, stadiums, ads, and digital touchpoints. Oversee budgets and ensure brand strength across channels, including branded content like cartoons. Strategize branding for 100+ stadiums, optimizing placement and sponsorships. Define branding for key Red Bull events such as Dance Your Style, BC One, Cliff Diving, King of the Air, and more. Create toolkits for global/local activations. Improve workflows to streamline execution and enhance user experience. Manage agency and retainer partnerships to ensure creative excellence and consistency.

• Acted as the key liaison between creative teams, stakeholders, media agencies, and clients, ensuring seamless communication and collaboration.

• Managed advertising campaign production, including product and event communications.

• Localized creative assets to ensure they resonate with target audiences in different markets.

• Managed multiple creative projects simultaneously, maintaining high standards and meeting deadlines.

• Planed, organizes, and managed the entire project lifecycle from briefing the creative team to delivering assets to the media agency.

• Ensured the timely and successful delivery of advertising campaigns.

• Communicated effectively with both internal and external partners to facilitate smooth project execution.

• Conducted weekly benchmarks and analyses on automobile advertising to stay abreast of industry trends and best practices.

• Corporate Identity & Creative Campaigns creation and executions

• managed creation of Red Bull titled logos

• sketched and designed internal logos

• Creating and consolidated international guideline

• Advertising Digital assets management