Rita Werner

Blogging about the challenges of aging. Facts, experiences, opinions, entertainment and suggestions for a succeeding and enjoyable life for the older generation. Articles in German and English. Divided into categories: Health & Wellness, Beauty & Style, Life Organization, Zeitgeist, Joy of Life, Discover & Enjoy

Creative Director mit langjähriger Erfahrung in der Marketing- und Werbebranche. Autorin. Konzept und Text, traditionellen und digitalen Medien, Produktnamen, Copywriting, journalistisches Schreiben, akademisches Schreiben und hochwertige Übersetzung aus dem Englischen in präzises, zielgruppenorientiertes Deutsch.

Experienced Creative Director with a long-time track record in the marketing and advertising industry. Author. Skilled in creative concept and text, traditional and digital media, product naming, copywriting, journalistic writing, academic writing and high quality translation from English to precise and target-group oriented German.

Entwicklung der Leitidee für Marken und Kampagnen entsprechend dem Marketingziel, Leitung und Inspiration des Kreativteams, Steuerung der kreativen Prozesse, Konzeption von Werbekampagnen und -mitteln (z.B. TV-Spots, Anzeigen, Plakate, Websites, Logos, Claims), Präsentation der Ideen und Kampagnen.

Developing the central theme for brands and campaigns in line with marketing objectives, managing and inspiring the creative team, steering creative processes, designing advertising campaigns and materials (e.g. TV commercials, advertisements, posters, websites, logos, slogans), presenting ideas and campaigns.