Rima Sharma

Responsible for end-to-end client's marketing channels' management

• Lead performance channels for B2B SaaS clients.

• Manage client communication & internal project coordination.

• Develop, execute, and scale paid social & search (incl. LinkedIn, Meta, Google, Reddit, Microsoft) campaigns.

• Develop & analyze reports with key B2B SaaS KPIs, build audiences, analyze CRM reports, research and stay up to date with performance marketing trends

• Lead the Paid branded and Non-Branded search channels in the company

• Increased New Paying Customers through the following channels efficiently based on targets

• Non brand +19% YoY

• Brand +8% YoY Reduced Cost Per Signup by 50%, reduced Customer Acquisition Costs by 50% while maintaining LTV:CAC

• Responsible for modernizing the account setup, enabling smart bidding and managing annual budget of 8 figures which included multiple GEOs

• Optimization, weekly reporting as well as strategizing for upcoming goals

• Responsible for testing landing pages, ad copies, creatives for PMax, GDN, Linkedin Ads etc.

• Collaboration with Martech & analytics team on any tracking related tickets or data visualization reports (tools used tableau, looker/data studio)

• Collaborating with Content Marketing, CRO for LP optimization, user behavior and journey analysis, contributing in all round funnel improvement activities

• Collaborating with other Performance channels like Directories, Affiliate & Media-buying to align on goals & OKRs

• Responsible for training a resource and building SEM team targets for the year 2023

• Responsible for customer acquisition through SEA campaigns

• Responsible for optimization and delivery of paid ads across Google & Microsoft (GDN, Search, Youtube)

• Responsible for budgeting, reporting and analysis of SEA channels for the markets.

• Regular budget estimation and forecasting to plan monthly campaigns

• Campaign adjustments and A/B testing based on promotions and product improvements