About René
Dutch
Native or bilingual
English
Fluent
German
Fluent
French
Conversational
Experience
- Various companiesGoogle Ads Veteran | FreelancerJanuary 2021 - Today (5 years and 5 months)I manage 7-figure budgets across Google, Facebook, and Bing with a focus on rapid, profitable growth. My work involves end-to-end campaign creation, executive reporting, and scaling accounts globally. I specialize in bridging high-level strategy with the technical execution needed to scale.
- Zizoo Yacht CharterOnline Marketing Manager (Focus PPC)January 2017 - December 2020 (3 years and 11 months)Managing 7-figure marketing budgets. Creation and management of Google, Facebook and Bing campaigns. Management reporting. Scaling for rapid growth.
- KAYAK Flight Search Engine (USA)SEA & SEO AnalystTRAVEL AND TOURISMJanuary 2014 - December 2016 (2 years and 11 months)SEA, SEO and web analysis for 3 brands in 33 countries. Increased sales through web analysis,training for employees.
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Education
- Advanced digital marketing and tech specializationDM2014One year of dedicated, full-time learning focused on expanding my technical and marketing skill set: - Digital marketing: PPC, web analytics, conversion optimization, content marketing, and mobile marketing - Technical: HTML, CSS, WordPress, SQL, JavaScript, and PHP - Education sources: MarketMotive, Lynda.com, Coursera, Codecademy Approach: Most of the learning was done through in-depth video courses combined with practical, hands-on projects to apply each skill in real scenarios.
- Online marketing & advertising specializationLOI2010Key modules: web strategy, online marketing plan, banner advertising, email marketing, social media, search engine and mobile marketing, online marketing research, CRM, web analytics, conversion behaviour, online testing, usability research.
Certifications
- Google Analytics Certification (GA4)Google2025
- Google Ads Performance Max CertificationGoogle2025