Description

Creative copywriter with 9+ years of experience specializing in AEC, fintech, design agency branding.

I love the craft of turning internal thoughts into external expression. Started as a scriptwriter for explainer videos, quickly branched out into copywriting.

Website copywriting turned into a love of all things digital marketing. Then commercial advertising entered the portfolio. I learned all the rules so I could break the rules & create original results.

My red thread: Each piece is built around a heavy-hitting insight and a strong CTA.

🪢 Exactly what:

Brand tone-of-voice & messaging frameworks
Website copy with a compelling narrative arc
Marketing & sales enablement materials, case studies, thought leadership
Storytelling for pitching, marketing, & education
Strategy-based creative campaign concepts, including visual direction

🪢 Receipts:

Website copy for the India arm of a global AEC umbrella group
Voice & tone system + long-form research content for an Apple Design Award-winning 3D design app
Thought leadership content for an a16z-backed gaming tech company
Full strategy, concept, and execution deck for Spotify (spec project)
In-game copy for an FPS coaching game by Logitech
Award-winning social justice campaign concept work
Social content for award-winning non-profit My Migrant Mama celebrating migrant stories
Name, positioning, website copy, and blog content for a 1,000 square meter coworking space in downtown Budapest

🪢 More about me

Additional skill building at the world-renowned Miami Ad School (1-year portfolio program to sharpen big-picture concepting, visualization, and pitching skills)
Completed 8-week creative nonfiction intensive with an Emmy award-winning journalist through Berlin Writers' Workshop
Comfortable working solo, embedded, or alongside strategy and design

If you're building something exciting — especially in culture, consumer goods, or purpose-driven spaces — I’d love to connect.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Hungarian
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

R For Copy
Freelance Creative Copywriter
ARCHITECTURE AND URBAN PLANNING
March 2016 - Today (10 years and 3 months)
Berlin, Germany
A native English-speaking, creative copywriter specializing in AEC, fintech, design agency branding, gaming.
Conversion copywriting Email marketing Voice and tone Storytelling Pitch decks
GOALGIRLS*
Verbal Strategist
December 2023 - January 2025 (1 year and 1 month)
Berlin, Germany
Female-led collective of 99 creatives helping brands fly in big and small ways. K.I.E.Z., My Migrant Mama, OMR Festival 50/50 Stage
INNOCEAN Berlin
Creative Copywriter Placement
January 2023 - March 2023 (2 months)
Berlin, Germany
Creating and pitching concepts with a Berlin-based creative agency. Kia Europe, Genesis Global, Manscaped, Robert Capa Institute