Description

My Name is Prerna Kapoor. I have 9 years of experience in FMCG, E-Commerce and Retail Sector. My experience is rooted in account management, category development, analyzing consumer insights, spotting white spaces, and evaluating business potential. I specialize in revenue growth management that includes top -line growth while maintaining margin disciple through effective deployment of trade budget through price offs, mix management, trade margins, and bundling.

I have managed both B2C and B2B offline / online sales channels, which helped develop good unterstanding of specialized Retail needs.

3 companies i worked with are Amazon EU (1 year 7 months), ITC - which is a leading Indian FMCG company (6 years) and Spencer's Retail (1.5 years).

Having worked with both brand and retail is a highlight of my career, because it has been very helpful in making me more practical with my decision making.

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational
Hindi
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Amazon
Sr. Vendor Manager
E-COMMERCE
February 2024 - September 2025 (1 year and 7 months)
Berlin, Germany
P&L responsibility of 2 Dutch and German Softlines Vendors for their pan EU business on Amazon.
Commercial terms Negotiations
Promotion Planning for Big Sale Events
Joint Business Planning
Stock Forecasting
Conversion Rate Optimization
Ads strategy alignments
Upselling and Cross selling of Services
Vendor Manager Strategic planning Business plan Stock management Pricing strategy
ITC Limited
Category Development Led
FASHION AND COSMETICS
February 2023 - August 2023 (6 months)
New Delhi, India
Category strategy ownership for personal and home care portfolio for key accounts sales channel operating in 20+ regions with different cultural consumption patterns

Revenue growth and margin management through promotions, trade margins, mix management and bundling

Used Nielson Data for market share tracking and taking corrective actions

Go-to-market planning for new launches and seasonal categories

Stock planning with operations and demand planning teams
Revenue Management Business analysis Sales funnel Business development
ITC Limited
Key Account Management
AGRICULTURE
December 2019 - January 2023 (3 years and 1 month)
New Delhi, India
Key point of contact for business development and relationship building with 2 leading retail chains for foods and beverages business

Effective deployment of trade budget

Better Share of shelf visibility, competitive assortment building

Overseeing End-to-end execution from receipt of purchase orders to deliveries to payment reconciliation
Key account management Category development Pricing strategy Business development