Description

I build brands that people notice, remember, and trust.

I’m a brand and communications consultant with 8+ years of experience leading brand strategy, integrated marketing, and creative work across Europe and Asia for organisations including UNICEF UK, the London School of Economics, Kantar, B2B technology firms, and women’s leadership institutions.

I’m typically brought in when organisations need clarity, momentum, and senior-level delivery, whether that’s shaping brand positioning, aligning stakeholders, or leading campaigns that land at scale.

A few things I’ve delivered:

• Led a flagship, national-scale brand campaign for UNICEF UK, reaching over 50 million people

• Drove 80% organic traffic growth for an AI and B2B technology portfolio

• Shaped consumer insights used by global brands including PepsiCo India

• Led a full brand and content overhaul for Vedica, a women’s leadership institution

What I specialise in:

I enjoy turning complex ideas into clear, compelling work that builds trust and resonates with audiences, partners, and senior stakeholders. I’m comfortable operating as a senior individual contributor or as an extension of in-house teams, working closely with leadership, agencies, and cross-functional partners.

I’m open to project-based work, interim or fractional support, and longer-term engagements with purpose-driven organisations, scale-ups, and global brands operating across Europe.

If you’re looking for a senior partner who can bring clarity, momentum, and follow-through to your brand or communications work, let’s talk.

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Basic
Hindi
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Vedica Scholars Programme for Women
Brand Marketing & Communications Consultant
September 2025 - December 2025 (3 months)
Spearheaded brand and communications strategy for the Class of 2027, driving a website revamp and multi-channel campaigns that have engaged 7,000+ prospective applicants and strengthened Vedica’s digital presence.
Partnered with senior leadership to refine brand positioning and deliver consistent messaging across events, social, web, and outreach channels.
Brand Strategy Marketing and Communications Planning Digital Marketing Communication strategy Copywriting
UNICEF UK
Senior Marketing Manager
April 2024 - December 2024 (8 months)
London, UK
Managed the €1.2M budget for UNICEF UK's largest-ever brand campaign, reaching over 50 million people and increasing brand consideration by 9 percentage points.
Led creative testing that informed concept development, resulting in a brand film ranked in the top 15% of UK charity ads for engagement and recall.
Partnered with Ipsos to deliver UNICEF UK’s first brand positioning research, shaping long-term communications and reputation strategy.
Forged partnerships with Revolut, Outernet, Everpress, and the AMG Group, extending campaign visibility across the UK.
Collaborated with ambassadors Olivia Colman, Robbie Williams, and Claudia Schiffer to amplify engagement on World Children's Day.
Expanded the Inclusion & Culture communications portfolio by 50%, advancing UNICEF UK's equity, diversity, and inclusion agenda.
Supported public-facing messaging and campaign narratives aligned with UNICEF UK’s advocacy and public engagement priorities.
Brand Strategy agency management Partnerships Communication strategy Brand Positioning
UNICEF UK
Marketing Manager
November 2023 - April 2024 (5 months)
London, UK
Supervised a €380K multi-channel campaign, strengthening brand visibility across digital, BVOD, and social.
Optimised display advertising, generating €1.2M in annual revenue.
Built partnerships with Nickelodeon, Frameless, and Pluto TV to expand youth engagement.