Description

Most companies have a great product but a forgettable story. If your users look around and leave, it’s rarely a design problem, it’s a communication problem.

I bridge the gap between "finished" and "complete". With 15 years of experience across 4 countries, I help ambitious companies in SaaS, Fintech, Healthcare, E-commerce, and EdTech turn their digital touchpoints into their most powerful sales tools.

How I drive impact:

Product UX: I redesign SaaS platforms and apps so they are intuitive from minute one—reducing drop-offs by 22% and slashing task times by 30%.

Conversion Strategy: I build landing pages and flows designed to move people toward a decision, leading to average conversion lifts of 25%.

Strategic Motion: I use animation to simplify complex interactions and boost social engagement, increasing click-through rates by up to 25%.

AI Efficiency: I leverage AI to accelerate the "busy work," allowing me to focus entirely on strategy, taste, and your business outcomes.

I’ve delivered results for brands like Atolls, Hugo Boss, and W&V. Whether you are scaling a multi-brand platform or launching a healthcare dashboard, I ensure your product speaks clearly to the right people.

Ready to close the gap between your product and your customers?

👉 Connect to discuss your project or book a free discovery call.

Industry field of expertise

Languages

German
Conversational
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

München (up to 50km)

Paul Camo
Product Dessigner
CONSULTING AND AUDITS
January 2024 - Today (2 years and 6 months)
München, Germany
• • Slashed task completion time by 30% for core product flows by conducting exploratory user research and translating those insights into intuitive, mobile-responsive onboarding architectures.
• • Maximized conversion rates by up to 25% for 20+ B2B/B2C products in E-commerce and Fintech by iterating on user-centric campaign flows.
• • Accelerated design-to-development turnaround by 35% by establishing 3+ scalable Figma design systems with structured component libraries.
• • Curtailed revision cycles by 40% by collaborating closely with engineering and QA to build developer-ready UI, semantic documentation, and pragmatic handoff processes.
• • Amplified user engagement metrics by 18–25% by directing motion strategy and animating 50+ UI interactions using Rive, Framer, and GSAP.
• • Attained >90% WCAG 2.1 compliance scores in audits for color contrast and navigation, ensuring inclusive product accessibility.
• • Shipped high-converting Webflow CMS sites, bridging design and engineering to ensure SEO-optimized and responsive builds.
Framer Webflow Product design Rive Webdesign
Atolls
Senior UX/UI Designer
E-COMMERCE
May 2021 - December 2023 (2 years and 7 months)
Munich, Germany
• • Refined activation and cashback flows for 8M+ users, leveraging personalization to drive retention and mobile engagement.
• • Mitigated drop-off rates by 22% and boosted coupon activations by 17% via strategic updates to the Pouch browser extension setup. Secured a 16% uplift in sign-ups and a 12% conversion lift within 3 months by partnering with product managers to lead product discovery, execute usability testing, and iteratively redesign landing pages based on user feedback.
• • Reduced developer handoff time by 35% by deploying a standardized design system across 20+ international brand portfolios.
• • Harmonized WCAG 2.1 accessibility practices across multilingual products, upgrading usability for diverse international audiences.
Webdesign Webflow UI/UX Design Social Media Marketing Product design
HUGO BOSS AG
Senior UX/UI Designer
FASHION AND COSMETICS
December 2020 - May 2021 (5 months)
Germany
• • Catalyzed a 9% mobile revenue gain and a 23% rise in session duration by enhancing UX during a major seasonal campaign rollout.
• • Expanded returning user retention by 15% (leveraging Mixpanel for data-driven UX decisions) through app-wide UI polish that reinforced brand identity and usability.
• • Systematized layout frameworks and reusable templates to guarantee visual consistency across web and mobile touchpoints.
• • Spearheaded internal UX tooling and campaign landing pages to support e-commerce initiatives, aligning design outputs with business strategy.
UI/UX Design Webdesign Product design UX Research User Research