About Paula
Soy Media Buyer especializada en ayudar a emprendedores y pequeños empresarios a transformar su inversión publicitaria en un sistema de crecimiento sostenible. Trabajo diseñando estrategias de Paid Media enfocadas en resultados reales: ventas, leads calificados y rentabilidad.
Mi diferencial está en la combinación de tres pilares:
Estrategia, para construir campañas con objetivos claros.
Análisis, para optimizar cada decisión con datos.
Comunicación, para conectar el mensaje correcto con la audiencia correcta.
Mi formación y experiencia como Community Manager me enseñaron a entender comunidades, comportamientos digitales y posicionamiento de marca. Mi background en periodismo me dio la capacidad de analizar información, detectar lo relevante y comunicar con claridad y enfoque estratégico.
Hoy integro todo eso en cada campaña. Porque no se trata solo de activar anuncios, sino de construir un mensaje sólido, alineado con el negocio y pensado para convertir.
Entiendo los desafíos de emprender: presupuestos limitados, incertidumbre y la necesidad de que cada euro invertido tenga impacto real. Por eso no trabajo con métricas de vanidad. Trabajo con sistemas medibles que permiten crecer con estructura.
Spanish
Native or bilingual
English
Fluent
German
Fluent
Italian
Conversational
Remote only
Primarily works remotely
Experience
- Advertising Agency Cuadrado MágicoContent & Social Media ManagerAugust 2021 - June 2022 (10 months)Designed and executed content strategies for multiple clients. Planned and published monthly content calendars across platforms. Supervised all content to ensure quality, accuracy, and brand consistency. Managed and monitored social media accounts for performance and engagement. Supported the creation and optimization of paid campaigns on Meta Ads. Analyzed performance metrics and prepared reports for client presentations.
- Valoroso – Goose OTTContent & Social Media CoordinatorDecember 2020 - August 2021 (8 months)Global social media calendar organization. Adaptation of content to different international markets. Coordination of influencers and audiovisual content. Media planning and tracking of advertising performance. Identification of opportunities to improve visibility and positioning. Provided support to the Performance Marketing team on the execution and optimization of paid campaigns on Meta/Google Ads with a budget around $10,000 USD for global and regional markets.
- FreelanceCommunity Manager & Paid MediaJune 2018 - December 2020 (2 years and 6 months)Social media management for small businesses. Launch and optimization of Facebook/Instagram Ads campaigns. Audience segmentation (Custom & Lookalike). Basic performance optimization of CPC, CTR, and engagement metrics. Content creation, copywriting, and visual coordination.
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Education
- Media Buyer Training Program(Institut Químic de Sarrià2025Media Buyer Training Program
- Diploma in Digital Marketing & Social MediaUTN – Centro de Estudios e Learning2020Diploma in Digital Marketing & Social Media