About Paolo
I help B2B and B2C companies turn fragmented customer data into profitable marketing decisions by combining AI tools, CRM strategy, and rigorous analytics.
I work with marketing and sales leaders who want measurable uplift in retention, CLV, and campaign ROI, not just more dashboards. Using modern AI platforms (from no‑code tools to LLMs) I design and execute projects such as customer segmentation and next‑best‑action, loyalty and CRM redesign, AI‑assisted content and SEO workflows, and end‑to‑end measurement frameworks (MMM, attribution, experiment design).
What sets me apart is the mix of senior executive background in loyalty, payments and retail, hands‑on AI and data expertise, and professional coaching skills.
Over 30+ years I have led cross‑functional teams across banking, telco, retail and fintech, launched and scaled large-scale loyalty programs and data platforms, and built AI‑driven products that connect marketing, product and finance around the same numbers.
Typical engagements I take on include:
- Building or upgrading CRM and loyalty programs with clear financial impact (retention, up‑/cross‑sell, churn reduction).
- Designing AI‑driven marketing and analytics operating models, including tool selection, team setup, and measurement frameworks.
- Coaching and training marketing teams on practical AI usage (prompting, workflows, governance) so that AI becomes a daily productivity and insight engine, not a slide in a strategy deck
Italian
Native or bilingual
English
Fluent
German
Fluent
Remote only
Primarily works remotely
Experience
- Zalandointerim head of analyticsSeptember 2025 - March 2026 (6 months)Berlin, Germany- Leading Demand Analytics to turn data, AI and forecasting insights into strategic decisions across markets.- Building Media Mix Modelling, Multi attribution Modelling and Incremental testing framework to measure the impact of media spending on GMV and profit- Driving AI-powered demand planning and personalization to improve customer engagement, retention and revenue.- Partnering with Product, Commercial, Marketing and Finance to align analytics with growth targets.- Building and mentoring international analytics teams to scale impact, speed and decision quality.
- Bain & CompanyIndependent Senior AdvisorJanuary 2024 - Today (2 years and 6 months)Hamburg, GermanyI advise the integration of AI to tailor marketing strategies, utilizing data analytics to enhance customer engagement and personalization. My experience allows me to enhance customer retention and engagement, applying predictive analytics to personalize offers and improve customer segmentation. With my background in banking and digital payment solutions, I can advise on innovative payment technologies to streamline transactions and provide customer insights Deep expertise in driving e-commerce growth and optimizing online sales channels through SEO and performance marketing Banking Innovations: I can offer insights into digital banking innovation, leveraging AI for personalized banking services and improving digital customer experiences.
- OCTO TelematicsChief AI, Product and Marketing OfficerMarch 2024 - Today (2 years and 4 months)Rome, Metropolitan City of Rome Capital, Italy- Leading AI and product roadmap and go to market strategy- Accountable for the Product profit and loss- Developing digital strategies for insurance and mobility clients- Developing the BTB marketing strategy, PR, CSR initiatives, sales training, and commercial collateral- Implementing AI/data projects and leveraging OEM data to develop telematics products
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Education
- Master's degree, Statistics & EconomicsSapienza Università di Roma1996Master's degree, Statistics & Economics
- PCCInternational Coaching Federation2015PCC