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Malt Strategy
Paola GiampàPG

Paola Giampà

Cultural Project Manager & Service Designer

€450/day
Hamburg, DE
8-15 years
CX Designer
User Researcher
Service blueprint
Concept Development
Design Thinking

Average response time: 1 hour

About Paola

Cultural Project Manager & Service Designer
MA Letters & Performing Arts | 20+ years theatre, culture, social impact

20+ years bridging theatre, culture, and digital design.
I design participatory services and experiences for cultural organisations – connecting artistic processes, user research, and strategic coordination.

WHAT I DO
Cultural Service Design
• Festival & cultural event service design (Altonale GmbH)
• Visitor experience & audience journey mapping
• Workshop facilitation & co-creation processes

UX Research & Service Design
• User interviews, surveys, synthesis (Youmi, IDEO Fellowship)
• Personas, journey maps, service blueprints
• Stakeholder workshops & prototyping (Figma, Adobe XD)

Participation & Community Projects
• Socio-theatrical concept development (Metamorfosi e.V.)
• Youth engagement & participatory formats
• "Performance + debate" event formats

EXPERIENCE
Founder & Artistic Director, Metamorfosi e.V. (2024→)
Cultural Service Design, Altonale GmbH (2023-24)
Service Design Fellow, Youmi Experience Haus (2025)
Human-Centered Design Fellow, Acumen Academy + IDEO (2021)
QA Manager & CX Specialist, Qvest Engage (2022→)

SKILLS
Service Design • UX Research • Journey Mapping • Workshop Facilitation
Figma • HTML/CSS/JS • Agile • Stakeholder Management
Theatre Direction • Cultural Production • German C2 • English C1

AVAILABLE FOR
• Festival & cultural project coordination
• Service design for museums & cultural institutions
• UX research for creative/tech projects
• Participation & community engagement projects

€100-130/hour| Hamburg-based | Immediate availability
Culture
Arts and Crafts
Film and audiovisual (AV)
Digital and IT Services
Social Networks

  • Italian

    Native or bilingual

  • German

    Fluent

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Freelance
    Service Designer & UX Strategist
    HEALTH AND WELLNESS
    May 2020 - Today (6 years and 1 month)
    Hamburg, Germany
    Freelance Service & UX Designer (2021→Present)
    Comprehensive service design practice across cultural, social impact, and tech sectors. Key projects:

    Chipmaster (Tech SME):Customer research → journey maps → complete website UX redesign (+B2B/B2C growth).
    Metamorfosi e.V.:Socio-theatrical service design – concept, dramaturgy, youth workshops, "performance+debate" format.
    Altonale Festival:Audience research → service design → festival format innovation (100+ orgs, budget coordination).

    Led qualitative research (interviews, surveys, workshops), created personas/journey maps/service blueprints, designed participatory experiences, stakeholder facilitation. Delivered prototypes (Figma/Adobe XD), UX strategies, implementation roadmaps for NGOs, cultural institutions, SMEs. Expertise bridging artistic processes, user-centered design, strategic coordination for social/cultural impact.
    User Research Design Thinking Ideation Service blueprint Roadmapping
  • QvestEngage
    QA Manager- QA Automation Lead and Strategy
    April 2022 - Today (4 years and 2 months)
    • Implement automation testing strategies (Playwright, Selenium, Webdriver.io) for digital products
    • Integrate Customer Experience (CX) and UX methodologies into QA workflows
    • Collaborate with cross-functional teams (developers, designers, product owners) using agile methodologies
    • Develop testing frameworks that prioritize user-centered quality metrics
    • Bridge technical testing and human experience to improve product quality
  • Youmi (Experience House)
    Service Designer
    HEALTH AND WELLNESS
    August 2025 - October 2025 (2 months)
    London, United Kingdom
    Service design project focused on supporting informal mental health caregivers (parents, partners, friends).
    Conducted mixed-method research and co-design workshops Developed personas, journey maps and service blueprints Designed and prototyped an empathetic digital support service Collaborated with users and domain stakeholders
    Service blueprint Workshops Facilitation Qualitative Research UX Research Design Thinking
Check out Paola's experience

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Education

  • Service Design course
    HAUS.
    2025
    Service Design course
  • Certified User Experience Designer Advanced training in UX & Usability
    XDI - EXPERIENCE DESIGN INSTITUT GMBH
    2021
    Certified User Experience Designer Advanced training in UX & Usability
Check out Paola's education

Skill set

Product Strategy
Roadmapping
Testing and Quality Assurance
Cost control strategies
Project budgeting
Project Planning and Scheduling
Ideation
Agile Project Management
Workshops Facilitation
Change and Transformation Management

Categories