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Malt Strategy
Pablo I.PI

Pablo I.

Freelance Creative Director & Copywriter

€800/day
Berlin, DE
8-15 years
Storytelling
Concepting
Creative Direction
Social media
Creative

Average response time: 1 hour

About Pablo

Creative Director & Senior Copywriter with 10+ years of experience creating international campaigns for brands like BMW, Volkswagen, Telekom, Spotify, and Netflix. I specialize in bold creative concepts, sharp copywriting, brand storytelling, and global campaign toolkits across film, digital, social, OOH, CRM, and YouTube. I also support startups and agencies with brand consultancy, tone of voice, localization, and creative mentoring. Based in Berlin, working remotely across markets.

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Catalan

    Fluent

  • French

    Conversational

  • Portuguese

    Basic

Can work on-site
Berlin (up to 50km)

Experience

  • PIU&Co
    Freelance Creative Director & Copywriter
    January 2025 - Today (1 year and 5 months)
    Berlin, Germany
    • • Leading creative direction, concept development, and copywriting for international brands and agencies. Collaborating with Telekom, Spotify, Netflix or Phenogy among others.
    • • Providing brand consultancy and creative guidance for startups and emerging businesses.
    • • Collaborating with universities such as ESERP Barcelona on creative workshops and mentoring sessions.
    • • Developing original creative projects and narrative concepts in writing and voice-over.
    Storytelling Creative Direction Creative Concepting Copywriting
  • Monks
    Creative Lead & Copywriter
    April 2022 - November 2024 (2 years and 7 months)
    Berlin, Germany
    • • Led the global campaign for BMW i4 and 4 Series, overseeing creative direction and execution across online and tailored social channels.
    • • Directed multidisciplinary teams of designers, producers, and strategists in Lisbon and Cape Town to deliver large-scale productions.
    • • Guided and mentored interns through a structured program, providing constructive feedback on writing and creative concepts.
    • • Developed global campaign toolkits ensuring content could be adapted and localized by markets worldwide.
    • • Collaborated with clients and stakeholders to refine copy and maintain alignment with brand voice and strategic priorities.
  • DDB Germany
    Senior Creative Copywriter
    May 2019 - March 2022 (2 years and 10 months)
    Berlin, Germany
    • • Spearheaded campaigns for Volkswagen including the ID.5 launch and ID.4 world reveal at IAA, producing high-impact content for global channels.
    • • Partnered with visual artists (e.g., NONOTAK) to deliver innovative campaign storytelling.
    • • Produced content across social, YouTube, and display, ensuring consistency across brand touchpoints.
    • • Created proactive awareness campaigns for Reporters Without Borders during COVID-19.
    • • Managed localization of creative assets for multiple European markets.
    • • Created and adapted CRM content to align with brand tone and market needs.
Check out Pablo's experience

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Education

  • Cert. Creativity & Conceptualization
    Brother Escuela de Creativos
    2017
    Cert. Creativity & Conceptualization
  • B.A. Advertising &
    Universitat Internacional de Catalunya
    2017
    B.A. Advertising &
Check out Pablo's education

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