About Oussama
🚀 Performance Marketing & Project Management Expert | Paid Ads | E-commerce | Virtual Sports Advertising
I specialize in using CSS platforms and performance marketing tools to help brands boost online visibility and drive measurable sales growth. My mission is simple: deliver smart, scalable marketing solutions tailored to your business goals.
💼 What I Do
📊 Campaign Management
- Paid Media: Google Ads, Facebook (Meta) Ads, Programmatic Ads
- Performance-focused setup, tracking & optimization
🎯 Project Management
- Marketing project execution: Brand launches, seasonal campaigns, influencer partnerships, promotional activations
- End-to-end oversight to ensure goals, deadlines, and budgets are met
🛍️ Feed Management & Data Optimization
- Google Shopping & CSS: Feed creation, cleaning & consulting
- Ensuring data accuracy and readiness for top performance
🤝 Account Management
- Seamless communication & relationship-building with internal teams and external partners
- Results-driven coordination across stakeholders
🏟️ Virtual Stadium Advertising
- Matchday ad placement in LaLiga, Ligue 1, and select Bundesliga clubs
- Global visibility via perimeter LED boards, tailored to regional targeting
🌍 Who I Am
With a background in strategy & innovation consulting and years of hands-on experience at leading marketing agencies in Germany, France, and the US, I bring a unique blend of strategic vision and operational expertise.
I’ve supported clients from startups to multinationals across industries including fashion, tech, SaaS, sports, automotive, and even government projects. My ability to quickly adapt and scale solutions makes me a trusted partner in both local and international settings.
I’ve led multicultural teams and managed projects in diverse global settings. I'm fluent in French, English, and Arabic, and currently learning German to better support my DACH clients.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
German
Conversational
Can work on-site
Essen (up to 50km), Düsseldorf (up to 50km), Berlin (up to 10km)
Experience
- Sponsoo GmbHInternational Partnership ManagerAugust 2024 - March 2025 (7 months)Hamburg, GermanyNegotiate 6-figure virtual advertising marketing packages to international brands, focusing on partnerships with major European sports clubs and leading brands.Conduct software demos.Manage key international accounts.Craft compelling value propositions and tailored sales presentations.Lead strategic partnerships with AI firms to streamline and enhance the sports sponsorship process.Assist senior management with various operational tasks, including and not limited to market research, competitive analysis and investor relations.Leverage data-driven insights to identify growth potential.Recruit, train, and manage interns and freelancers.
- Boudmarh.comMarketing ConsultantE-COMMERCEJanuary 2024 - Today (2 years and 6 months)Hamburg, GermanyDevelop, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other platforms.Conduct keyword research, audience segmentation, and bid management to maximize ROI.Implement A/B testing and performance analysis to improve ad creatives and landing pages.Track and analyze campaign performance using Google Analytics and other tracking tools.Optimize conversion rates (CRO) through data-driven insights and testing.Stay updated with the latest trends in digital marketing, SEO, and paid media.Collaborate with clients to define marketing goals, budgets, and strategies for growth.
- France, Ladenzeile (Axel Springer)E-Commerce ConsultantMay 2023 - December 2023 (7 months)Berlin, Germany• Acquire and onboard new advertisers in France, managing the complete cycle, including negotiating rates on both CPC and CPA models.• Lead communication with top partners and affiliates in France, including Awin, Rakuten, Tradedoubler, Amazon Associates, CJ Affiliate...• Utilize Salesforce and LinkedIn Sales Navigator for lead research and outreach, while maintaining pipeline development updates.• Create product feeds and assist in setting up an advanced tracking system for partners.• Collaborate with Sync, Quality, Data, and Performance Marketing teams on various internal projects.• Provide a weekly analysis of marketplace KPIs in the French market.• Evaluate ROI, ROAS and other KPIs to help clients improve underperforming campaigns or forecast future results.• Offer personalized consulting calls to optimize clients' advertising campaigns.
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Education
- Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization, AdvertisingUniversity of Colorado Boulder2023Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization, Advertising
- Master's Degree, Marketing and SalesENCG Settat2019Master's Degree, Marketing and Sales
Certifications
- Google Ads Search CertificationGoogle2023
- Programmatic AdvertisingUniveristy of Colorado Boulder2023