About Orwell
Hallo I'm Craig
I partner with owners who are serious about building their brand. People who want to create an image and culture in their business that will make them successful into the future.
Create your brand. Create your future.
I work in close collaboration with clients like you, to create a brand identity that captures the essence of their story, vision and values. You will come away with a newfound clarity in your unique position in their market, giving you a pathway to the top of your game.
I get to know you, your project and your audience. Together we set goals for the project, I do my research, choose the right team and deliver.
I work with writers, photographers, film makers, researchers and illustrators to create useful designs that are effective in the real world.
That simple.
Let's chat 🙂
PS: Some of the brands I've worked with...
Médecins sans Frontières, BBC Studios, 2050 Climate Group, Scottish Engineering, Young Enterprise
German
Native or bilingual
English
Native or bilingual
Can work on-site
Berlin (up to 10km)
Experience
- Right AlignedCreative Lead EuropeEDUCATION AND E-LEARNINGFebruary 2022 - Today (4 years and 4 months)Made to demystify design by sharing the story of people working in creative industries, our programme consists of coaching, workshops and talks that address the issues you face. Our focus is on giving everyone the opportunity to be heard including juniors, freelancers and founders because we believe in developing equal opportunities that are accessible to all, irrelevant of age, ability and background.
- Taylor NisbetCreative DirectorCONSULTING AND AUDITSMay 2018 - January 2020 (1 year and 9 months)Glasgow, United KingdomI was asked to join Taylor Nisbet to enable it to reach the next stage of its growth.In my role as a Creative Director, I created a consistent, professional style that showed the brand's positive impact. I implemented structures and processes that allowed the business and the team to grow. This led to:• Triple the yearly turnover in less than 18 months• Quadrupling the price of the average project the business delivered• Steadily growing enquiries from national third sector organisations• A consistent brand style that showed the value to potential clients
- The Publishing Bureau LTDGraphic DesignerDIGITAL AND ITSeptember 2013 - February 2015 (1 year and 6 months)Glasgow, United KingdomI gained agency experience as the lead designer of a team of designers and writers. I worked closely with clients to deliver print and email campaigns within set corporate styles. Clients ranged from local third sector organisations to multinational corporations and international charities. Most prominently I helped deliver the roll out of the Alzheimer Scotland re-brand across their print materials.Working in a high pressure environment I developed my skills in planning and effectively managing projects and clients.
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Education
- HND 3D DesignCity of Glasgow College2012The hands-on course provided a general knowledge of design and the design process. I delivered projects using real world examples to show how the process can be applied to provide effective solutions to design challenges. I learned the skills I needed to develop myself further as a designer and the course set the foundation for how I have approached design and business.