About Olga
Marketing services for tech products improving the world
I am the marketing project manager with strong expertise in the field of user acquisition and re-engagement, inbound marketing strategies, and conversion path optimization. Personal interest in innovative tech products on the US, European and Ukrainian markets.
Certifications: Google Analytics, Inbound Marketing (Hubspot).
Russian
Native or bilingual
English
Fluent
Ukrainian
Native or bilingual
German
Conversational
Can work on-site
Berlin (up to 50km)
Experience
- EdvantisMarketing Team LeadDIGITAL AND ITOctober 2021 - Today (4 years and 9 months)Berlin, Germany- Successfully managed a team of 6 people to deliver marketing OKRs within the IT outsourcing business (number of marketing leads, lead-to-win-rate, reports building)- Implemented marketing automation processes leading to sales funnel optimization (lead scoring setup, reporting dashboards for sales and marketing teams, leads nurturing workflows setup in Hubspot)- Setup infrastructure and developed direction of Account-based marketing, resulting in a separate flow of closed deals with 2-5% Lead To Win Rate (toolset used - Crunchbase, Leadfeeder, Reply.io)- Company's portfolio development (payments, e-commerce, Microsoft Dynamics development services launch)- Partnerships development
- Svitla Systems, Inc.Product Marketing ManagerDIGITAL AND ITJuly 2020 - September 2021 (1 year and 2 months)San Francisco Bay Area, CA, USAHireterra.com, the hiring platform:- Marketing strategy and research- Sales development activities- Paid UA activities (both B2C and B2B) - Facebook, Google Ads- Content Development (blog, email marketing, SMM, presentation materials, sales deck)- Product marketing (analytics setup - conversions, funnels, quantitative and qualitative analysis for informed marketing and product decisions)Nextplane.com, the business automation platform:- SEO, blog writing, managing a SEO agency- Email marketing- SMM, managing a SMM agency- Presentational materials development
- ProcessicaProduct Marketing Manager / Project managerDIGITAL AND ITSeptember 2019 - May 2020 (8 months)New York, NY, USA- Leading the progress of website development, content creation, marketing and sales team building, developing marketing strategy for a startup product, from scratch- Providing market & competitors research for product and marketing strategy development- Direct management of a project team of 5 people- Developing lead generation strategies by following best practices and previous successful experience
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Education
- Bachelor of Arts in SociologyNational University of Kyiv-Mohyla Academy2008Bachelor's Degree, Sociology
- Bachelor of Arts in Communications and media studiesKharkiv National University V.N. Karazin2011Master's degree, Media communications (media studies)