About Olaf
As an interim-manager at Go eCommerce, I help brands, retailers, and OEMs optimize their digital sales and marketing strategies for profitability and customer satisfaction. I have over 20 years of experience in B2C/DTC ecommerce, online marketing, web analytics, and operational excellence, working with clients across consumer, fashion, and sport industries.
My core competencies include marketplace implementation and growth management, retail media, C-level advisory, team enablement, international roll-outs, performance marketing, CRM, and agile marketing. I also conduct due diligence for digital businesses and support them in achieving their goals. I am passionate about delivering value to my clients and staying ahead of the latest trends and innovations in ecommerce.
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km)
Experience
- Go eCommerce (Ref.: STIHL, LOWA, Leonardo, cosnova brands: essence & catrice, Scout24, flyeralarm)OwnerFebruary 2012 - Today (14 years and 4 months)Munich, Germany"hands on"- optimization of digital sales & marketing for B2B / B2C for profitability / bottom line; due diligence for digital businesses; C-Level advisor; interims-management; program management; ecommerce for brands, OEMs and retailers; re-org & enabling of teams; internationalization; set-up & enhancement of digital & performance marketing / mobile activities, CRM as well as B2B lead generation; marketplace integration; web analytics and KPI definition. References: STIHL, Klingel, LOWA, AutoScout24, ImmobilienScout24, Flyeralarm, babywalz, ALDO, Thalia, Amer Sports (Salomon, Wilson, Atomic, Mavic Suunto), Sportarena, Oberalp Group (Salewa, Dynafit), Allplan, ESCADA
- GLASKOCH B. KOCH JR. GMBH & CO. KGInterim-Manager for Webshop and Digital MarketingJuly 2023 - Today (2 years and 11 months)Bad Driburg, NW, Germany
- RollerbladeConsultant for Digital Sales Channels in EuropeJune 2023 - Today (3 years)ItalyExternal consultant for the development of digital sales channels in Europe. Estimation of business opportunities and capabilities needed.
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Education
- Diploma, Sports Economics (Sportökonomie)University of Bayreuth1996Diploma, Sports Economics (Sportökonomie)
- European Master of Sport ManagementNorthumbria University1994European Master of Sport Management